J201 - Section 322

Research Report- Wounded But Not Slain

2011-04-26T19:26:00.001-05:00

The chapter I’m doing my research report for is from the book “A History of the Book in America: Volume 5: The Enduring Book: Print Culture in Postwar America.” This book, edited by Joan Shelley Rubin, David Paul Nord and Michael Schudson, is a collection of 33 articles written by many people in the journalism industry. James L. Baughman wrote this specific chapter, which is about how newspaper readership has shifted since the late 1940’s. The main argument of this article is that the newspaper in America is a medium in decline. Because of technology and the changing demographic in America, readership of newspapers has declined quite a bit since the end of WWII. Baughman takes a look at the reasons why the newspaper has declined because of TV, internet, and the shifting interests of the American public.

It seems like this chapter, and the book and series it was taken from, is an academic series about the history of print media in the US. Most parts are written by various academics from Universities and Institutions around the country and the world. UNC press publishes it, which is a collegiate group that publishes many academic books. It was published in September 2009, so it is a very recent publication, which helps seeing as it is following the print culture in America post WWII.

The author of this chapter is James L Baughman, who is a professor here at University of Wisconsin- Madison. He is a very knowledgeable source for this subject. He has been teaching here at Madison since 1979, and he has his B.A. in history from Harvard, and his M.A., M.Phil., and Ph.D. from Columbia university. His background shows that he is a very knowledgeable person in this field, and he has a lot of experience on this topic, which provides a lot of validity for this article.

Academics and basic readers alike have received this book very well. The Journal of Scholarly Publishing said that this was "A model of scholarly publication and institutional cooperation . . . A timely achievement and a great one.” So as a scholarly publication (which this is) it is received very well. The customer reviews I read of this were a little less positive, but most of them only sad that the book was too academic and boring. As a book written for academic use, I can understand how some people would feel this way about it.

This book is actually the 5^th volume in a series of books about the history of print culture in America. The series is called The History of the Book in America and there are four volumes that precede this one. The other volumes are on how print has evolved throughout the years of American history. Vol. 1 is all about colonial print, Vol. 2 covers 1790-1840, Vol. 3 includes the industrial revolution (through 1880), Vol. 4 is about the expansion of reading from 1880-1940, and finally the volume taken for our reading is about post WWII print culture.

Research Report: Publish, Then Filter- Meredith Lee

2011-04-24T16:38:00.000-05:00

In a world of growing access to media and publishing information online, it is debated if everyone should be able to publish materials and what are considered credible publishing’s now? Clay Shirky explores this issue in his article Publish, then filter. In the article, Shirky determines that not all media is meant to be published for journalistic purposes, and therefore shouldn’t be judged in the same category as traditional journalism. Publishings, such as those from Myspace and Facebook, shouldn’t be held to the high journalistic standards of traditional media. He does point out that the overlap of traditional and social networking is dangerous.

Shirky’s Publish, then Filter was an article in his 2008 book, Here Comes Everybody: The Power of Organizing Without Organizations, published by the Penguin Group. In his book, Shirky discusses the effects of the Internet on group dynamics. Shirky claimed his motivation for the book was the question, “What happens when people are given the tools to do things together, without needing traditional organizational structures?”. He points out social tools such as, blogging and Facebook, support group discussion and activism that hadn’t been achieved before.

Shirky writes, teaches, and consults on the social and economic effects of the Internet, and especially on those places where social and technological networks overlap. He is on the faculty of NYU’s Interactive Telecommunications Program, and has consulted for Nokia, Procter and Gamble, News Corp., the BBC, the United States Navy, and Lego. His writings have appeared in New York Times, the Wall Street Journal, the Harvard Business Review, Wired and IEEE Computer.

Shirky received overall positive support for his book. The Telegraph's reviewer Dibbell found it "as crisply argued and as enlightening a book about the Internet as has been written". Some criticisms included Tara Brabazon, a professor of media studies at University of Brighton, claimed Shirky’s argument is based on the, “assumption that 'we' can learn about technology from technology - without attention to user-generated contexts rather than content - is the gaping, stunning silence of Shirky's argument”. Shirky intends the book for anyone involved in Internet networking and also for skeptics of internet social tools. Some articles similar to Shirky’s argument of the internet’s increasing journalistic output are Stuart Allan’s "News on the web: The emerging forms and practices of online journalism and John V. Pavlik’s “Journalism ethics and new media”. Shirky wishes to inform everyone on the benefits of the internet and its ability to motivate group action.

Research Report – Infotainment’s appeals and consequences (Mel Highbloom)

2011-04-20T04:53:00.001-05:00

Andrew O’Conner in this article is stating that Infotainment is starting to override the news in traditional news programs. It was once scorned by journalists for focusing on this entertainment, but it seemed to be happening anyway. News big-shots who once dominated the industry like Walter Cronkite, Dan Rather, and Edward Murrow are now being replaced by people like Glenn Beck, Keith Olberman, or Bill O’Reilly and while this transition is taking place, the new people are becoming more popular because, the news entertainment they are reporting on, is more “personality-centered” news. An important term to remember is “pundit” and is basically represents news personalities.

A major term from this article would be the “digital format” that news is projected now a day. Eran Ben-Porath, a professor at the Annenberg School in Philadelphia states that, “Unlike the answers-based format of more ‘traditional’ newscasts, news presented in a dialogical format reports through questions and projected solutions often gathered from popular opinion polls, on the spot surveys and interviews with populist commentators asked to weigh in on the day’s issues” (2). An interesting aspect of this article is that the intended audience of infotainment followers are people who do not consider themselves engaged with traditional politics of news and less engaged than their peers. But, the article also states that even the people who are engaging in the infotainment and soft news are becoming more politically aware on issues than before. A tactic that infotainment newscasters like O’Reilly use is “name-calling” to define people by a “type” of O’Reilly viewers to ensure that they are being put into a category and he uses the example of Obama by calling him not a “son of San Francisco, a cousin of George Soros, or a puppet of moveon.org” (4). O’Reilly also often engages in “fear appeal” which is a focus on danger, urgency or threat to the American, social way of life.

Infotainment, specifically news personalities, allows for people to remain insulated in their own tiny worlds only believing their own ideas. It does not allow for anyone or their ideas to fit if they do not go with the view of the beholder. The articles goes on to say that people are comfortable with news that represents their already formed opinions and news that supports that, is all they want to hear.

For more information on this check out Bonnie Anderson’s article entitled, “News Flash: Journalism, infotainment, and the bottom-line business of broadcast news” or Matthew Baum’s article called, “The Oprah Effect: How soft news helps inattentive citizens vote consistently.”

Infotainment’s Appeals and Consequences questions

2011-04-19T22:47:00.003-05:00

Where should the line be drawn between information and
entertainment in a news presentation? What’s too far?

Should creators of the infotainment pieces be at fault, or
are they simply giving the people what they want?

What roll does live vs. taped airings of news reports have
on how the news is perceived? Do you agree that ‘urgent vs scripted’ has an
effect?

Racial/Gender Diversity: Does news from a white male have a different
effect than that from a black female? Does it somehow make the information more
or less relatable or reliable?

Online Assignment 5

2011-04-19T18:50:00.002-05:00

http://www.cnn.com/2011/TECH/innovation/04/19/oil.sands.extreme.energy/index.html?hpt=C2

I find it too easy to believe that the woman's grandfather was able to accurately predict the state of our environement after a couple of decades. The way we are treating our habitat seems only to go faster into decline. It is the race for oil or fuel that is truely driving this downward spiral, it is not our lack of care for mother nature, but rather our increase in care for oil production. I think the idea of "extreme energy" is very accurate. Companies are more than ready to fight it out to get oil but are very less than willing to admit their mistakes or even that what they are doing is wrong. Like BP for example, that was a disaster and their PR was nearly as bad. If oil is this powerful now, I can only hope that fifty years from now, power will be under a new definition. Companies are more than willing to overlook the dangers of drilling for oil, as long as they are on top. Today, drinking bottled water is becoming more and more the norm, especially in California where deforestation is at the worst. But I can't help but wonder what will happen to us when we are old. Today, drinking water from bottles to stay safe, tomorrow, what next?

The Nature and Sources of News: Research Report (Kaitlyn Gartner)

2011-04-19T18:46:00.003-05:00

Ever since the evolution of the personal computer, it seems that there is a new way to interact with news almost every weekend. Whether it be by phone, television, newspaper, magazine, etc.; the way we view and interpret news media is changing. Robert Entman provides us with a stark look at what twenty-first century news really is getting at, in his article The Nature and Source of News. Traditional journalism is giving way to soft news and entertainment industry topics. Even media itself is now fulfilling “news functions” that by traditional journalism standards, would have been left alone.

I don’t remember where I heard it, but I recall that most local news stories in print papers and magazines are written at a fifth-grade reading level to accommodate their readers. That same idea seems to be taking over the news industry. Top publishers are bending at the mercy of soft news. Entman quotes Herbert Gans on the definition of soft news; “...including human interest, scandal, entertainment, and the celebrity stories that now appear even in the most elite newspapers.” (Democracy and the News) In fact, just the other day, I was watching a clip from CNN in which actor Charlie Sheen made a fool of himself. The next day everyone was talking about it. Entman defines traditional journalism as able to make power accountable, to keep ordinary citizens apprised of what government is doing, and how it affects them both individually and with respect to the groups and values that they care about. It is as if two roads lie in front of us, one being traditional journalism, the other incorporating a futuristic soft news option.

Robert Entman is a professor at George Washington University in Washington D.C. He teaches media and public affairs, as well as international affairs. His article; The Nature and Sources of News, can be found in Geneva Overholster and Kathleen Hall Jamieson’s book called The Press. Taken from Google book’s annotation of the work; The Press is a “volume examines the role of the press in a democracy, investigating alternative models used throughout world history to better understand how the American press has evolved into what it is today.”

From digging a little bit further, I found that Entman is a successful professor with an expertise in “Political communication; race relations and the media; media bias; framing and public opinion.” He is a published author with a good deal of works out on democracy and media ideals. Therefore, Entman is obviously experienced and knows what he is talking about. This can also be taken from the syntax of his article, he has an obvious understanding of what is going on with media policy and journalism today.

The article itself was found in the aforementioned book, The Press, which is a scholarly work, not to be read just for fun in most cases. It is apparently too, a good book. Taken from Amazon dot come, there are three reader reviews, each with a star rating of five of five. The book was received very well by its audience. The American Journalism Review states; "This book addresses this matter in the kind of thoughtful, intellectual, historical context often lacking in discussions." The book is also available in all three formats; Kindle, hardcover, and paperback.

Google books also faithfully provides some similar or challenging books to go alongside The Press. These include but are not limited to; “The Press Effect” by Kathleen Hall Jamieson, and “News” by W. Lance Bennet.

http://books.google.com/books?id=M7L1d_XjwsoC&dq=the+nature+and+sources+of+news&source=gbs_navlinks_s

http://smpa.gwu.edu/faculty/people/17

ONLINE #5

2011-04-17T20:03:00.001-05:00

http://news.yahoo.com/s/nm/20110416/us_nm/us_usa_mexico_fuel

"Chasing Fox." Research Report (Young Hsu)

2011-04-17T18:28:00.005-05:00

This article “Chasing Fox” was written by Gabriel Sherman, who is an editor for the New York Magazine and a correspondent to the New Republic. He also has been a reporter for the New York Observer, a commentator on ABC, CNN, and MSNBC, and a staff writer for Conde Nast Portfolio. In his career as a journalist, Sherman has covered stories about major Wall Street businesses and their transactions, uncovered a hoax about a Holocaust memoir, and revealed flaws in the coverage of Saddam Hussein’s weapons of mass destruction by the New York Times. Many of his investigative articles have been placed on large, mainstream news organizations such as the Guardian, Slate, GQ, the Atlantic, Wired, the New York Times, and more.

This particular article was published on October 3, 2010, and like many of his other articles, it relates to political and social issues that. It was published in the New York Magazine and it focused on the development of news stations, mainly CNN. It showed how CNN has tried to take a stance to maintain its ratings, since their idea of unbiased news was losing viewers to politically charged personalities and shows at Fox and MSNBC. In the article, Sherman incorporated many views and opinions from different people he interviewed, and through those interviews, Sherman also showed the story of several CNN insiders who made decisions about what direction the station would take and the difficulties they faced.

“Chasing Fox” was published five years after CNN began to lose the ratings rate to Fox. Even though their viewers did not decrease, Fox’s followers increased dramatically while CNN’s stayed about the same. Another issue that the article covered was that during prime time hours CNN, despite having a large amount of viewers, did not captivate their viewers who, unlike Fox’s viewers, clicked through instead of staying on the channel. The article shows the evolution of CNN’s focus and how the management wanted to create a show during the prime time hours so that they could maintain its viewer’s attention and increase its ratings. According to the article, CNN went through many ideas, but still have no come up with the persona or show to fully compete with the other mainstream prime time hosts.

The article was interesting enough to spark discussions of people’s personal ideas about which news channel they prefer and why. Though the New York Magazine online article only had thirty-two comments, more than half were genuine and thought out comments about why they watched or did not watch CNN. Discussions also arose about the different hosts the article mentioned and people’s personal views and opinions about the hosts and the show. Despite several people saying the article was unorganized, most would agree that it did bring up certain points about cable news and its style of audience; the different politics involved in CNN, MSNBC, and Fox; and how and why news stories were covered differently by various stations that were worthy of discussion.

http://www.gabrielsherman.com/about.html
http://nymag.com/news/media/68717/comments.html#comments
http://nymag.com/nymag/gabriel-sherman/

Online Assignment

2011-04-13T10:43:00.001-05:00

http://www.npr.org/2011/04/13/135354952/planned-parenthood-makes-abortion-foes-see-red?#commentBlock

From the NPR article "Planned Parenthood: A Thorn In Abortion Foes' Sides"

Online Assignment #5 - Online News Story (Mel Highbloom)

2011-04-13T02:08:00.002-05:00

http://newsfeed.time.com/2011/04/12/celebrity-anti-sex-trafficking-psas-good-intentions-gone-wrong/#more-61640

Demi and Ashton's ad for addressing the issue of Child Sex Trafficking is absolutely ridiculous. It makes light of the issue and completely negates the work of others to show the seriousness of it. This issue is not something to be taken lightly and it reflects poorly on Ashton and Demi that they do. This ad is just another attempt at celebrity attention to raise awareness while making themselves look good. I believe celebrities have a lot of power in changing the world due to their popularity and how well known they are by many. But, in this case, they are not using their fame in the right way. The end with Eva Longoria staring longingly into the camera leaves more of an impression of what she's wearing than what she is saying.

Read more: http://newsfeed.time.com/2011/04/12/celebrity-anti-sex-trafficking-psas-good-intentions-gone-wrong/#ixzz1JNgSEqiH

Online Assignment #5

2011-04-13T01:18:00.002-05:00

http://www.cnn.com/2011/OPINION/04/12/granderson.ignorant.vote/index.html?hpt=C2

I think that the everyone should have a right to vote, even though some may be more ignorant than others. Like the article said, no one knows everything, so there are different degrees of ignorance and intelligence. The purpose of government (local to federal) is to cater to all people on that spectrum. Just because some people do not know as much as others does not mean that their right to vote should be taken away. Again, like the article said, it is elitism and is harsh, but unlike the article, i think elitism is wrong. People who have more power, money, etc will always be able to have more access to information than the lower classes. Just because one has more access to knowledge doesn't give him or her the right to vote and have a voice in what the government does. With all that being said, I do believe it is a personal responsibility for anyone who does decide to vote to try to become as informed as possible before casting a ballot.

Online Assignment #5

2011-04-12T23:47:00.000-05:00

http://newsfeed.time.com/2011/04/12/teacher-puts-black-fourth-graders-up-for-sale-in-mock-slave-auction/

I know what it means when they that there needs to be more correction in the education system in this country. This isn't what they are talking about. I don't know the background of the teacher herself, but this sort of teaching regimen is just unacceptable. I don't know how this sort of crackpot idea is constructed, but what enrages me is that there is no legitimate means of oversight for this damaging instruction being instituted. I don't know what level of ignorance or the amount uneducated teachers involved in this taking place, but there needs to be further discipline against those involved. There also needs to be more checks and balances so this sort of ill-advised, racially-stimulated event doesn't happen to our youth again.

Rays sneak past struggling Red Sox as David Price bests Jon Lester

2011-04-12T22:39:00.001-05:00

The Red Sox were picked as many people's favorites to win the World Series this year. After signing Adrian Gonzalez and Carl Crawford in the offseason, it appeared that the Sox were destined to have a record breaking year with the pitching staff they had in place. After 9 games it seems that they are a long way from winning a World Series or even getting into the playoffs. Key players are not living up to early season expectations and their pitching has been horrible. They got clobbered by a Rays team that isn't suppose to do much of anything this year after losing a lot of their key players in the off-season. They are also playing in a division where the Yankees will be good again and the Orioles look a lot better than many people thought they would be. If Boston hopes to make a run at a title, or even the playoffs, they can't afford to continue their terrible play much longer. The longer it takes them to figure things out, the more games they will find themselves trailing the rival Yanks. I think they will get the ship turned around and contend in the AL East as soon as Carl Crawford finds his swing and the pitching staff calms down.

http://sports.espn.go.com/mlb/conversation?gameId=310412102

"Journalistic Practices and Their Problems" Blogged Research Report by Haley Hensen

2011-04-12T21:12:00.002-05:00

It is easy to be critical; to jump to conclusions, judge a book by its cover. The more you learn about a particular person, place, or thing, however, the more you come to understand them and the less quick you are to judge. This is the idea behind "Journalistic Practices and Their Problems", a chapter out of Herbert Gans’ book Democracy and the News, published in New York, New York in 2003. The chapter focuses on the problems journalists face in trying to live up to their democratic ideals. Specifically, the author identifies two main sources of these problems; one simply being the democratic ideal itself, the other being the operating structure of the media in today’s fast paced world. Gans points out that these trials ultimately stem from the nature of the job of a journalist. Therefore, while it would be easy to be critical of journalists and say that they are not digging deep enough into their work, he points out that we must truly understand the nature of the work they have to deal with. He blames journalism, for the faults we see in today’s news coverage, not journalists themselves.

Perhaps the reason Gans took this approach in explaining the problems with journalism is his background in sociology. After immigrating to the United States from Germany in 1940, he became a naturalized citizen in 1945, and began studying sociology at the University of Chicago and social planning at the University of Pennsylvania. Later he became a professor in these areas at Columbia University, among others. Through these experiences he has become known for his willingness to challenge conventional wisdom. During his most famous sociological studies, he immersed himself in the life of the community being considered and tried to see thing from an internal perspective. It is likely for these reasons that Gans does not blame journalists for not living up to their ideals, but rather tries to see it through their perspective and explain how the world in which they must operate restricts their abilities.

Gans’ ability to give this unique perspective on journalism is popular among readers. He provides a non-partisan view that is celebrated in many reviews. Ted Widmir noted in the New York Times Book Review, “Gans radiates decency and common sense. Like Tocqueville, he also brings something of the neutral tone of a foreign observer, and he is refreshingly free of partisan bias.” While the content of his work receives praise, his lack of support, such as detailed notes and sources of evidence, attracts negative attention. Nonetheless, audiences truly seem to receive his work well.

While Gans’ idea that there is perhaps something wrong with the ideals of journalism is popular among readers, his perspective is certainly not the only one out there. For instance,"The Nature and Sources of News" by Robert M. Entman, argues that the standards of journalistic activity are to be followed. While not all media follow them with the same commitment, Entman points out that “a diverse range of media can fulfill these core democratizing functions of news.” He seems to accept the world of journalism as is and argues that consumers must distinguish among media and take on the responsibility of being critical in order to get the full benefit of the democratic ideals.

After reading just one page of Gans’ book, one would likely find how different his perspective is from Entman’s and others’. It is important to note that his background in sociology heavily influences his works. "Journalistic Practices and Their Problems" is a great piece of his work that displays his unique sense of thought through his detailed descriptions of the problems with journalists face.

References
Herbert Gans, "Journalistic practices and their problems," in Democracy and the news (2003), 45-68 Robert M. Entman, "The nature and sources of news," in Geneva Overholser and Kathleen Hall Jamieson, eds., The Press (2005), 48-65 http://www.bookrags.com/biography/herbert-gans-soc/ http://atheism.about.com/od/bookreviews/fr/DemocracyNews.htm http://www.oup.com/us/catalog/he/subject/Communication/MediaStudies/MediaSociety/?view=usa&ci=9780195173277

Discussion Questions for "Journalistic Practices and Their Problems"

2011-04-12T17:36:00.002-05:00

1. What is the role of a journalist? This article calls them messengers of a government that the people distrust, so who are the journalists responsible to: the high elected officials or the public?

2. Should journalists have to worry about alienating daily news sources while investigating an important, possibly controversial news story? Is it ok for them to be "discouraged from pursuing news stories under the official radar" for the sake of maintaining good relations with a source who provides daily news?

3. Do you agree with media critics that proxies "cause public cynicism, contribute to the decline of trust in elected officials, and reduce voter interest in government"?

4. If the third and fourth parts of Journalism's Theory of Democracy are "wishful thinking," why are they included?

5. The article makes suggestions for making economic news more appealing, but does it really need to be? Gans says, "Most newspapers publish pages of daily stock prices. No index exists for daily fluctuations in the price of bread, milk, ground meat, and other basic dietary staples, however. No one publishes a section reporting store prices of the major necessities and luxuries--or of the wages and salaries being paid in major occupational categories." But is such an index necessary?

discussion questions on "The Nature and Source of News"

2011-04-11T21:23:00.002-05:00

Discussion questions for “The Nature and Source of News”

Do you think that the news is becoming too focused on profit to the point where educating the public about important events is becoming less and less of a goal? Should news become more like social marketing in that its not for profit but for making an informed behavior change? (Think of the truth and above the influence campaigns - they inform us about the harms of tobacco so that we can make better like judgments and choices, but they are not concerned with profit.)

- I think it is hard to know what the real story is in the news these days with so many opposing sides, late night shows that often just crack jokes at the news, and a shift towards infotainment. If the news stations were funded by say the government they could focus on making all citizens better informed instead of focusing on ratings and profit.

2. What kind of “news” do you consume most - hard news or soft news? What affect does that have on your life and views on the world?

-Personally, I was not a major consumer of any sort of hard news before this class. I read the occasional thing online or would hear about things in conversation. I was more about watching things like The Tonight Show. I feel like this makes our generation less aware of what is going on in the world and could be reason for older generations to look down upon this. I have been trying to become a more informed citizen, however, so that I can better understand what is going on in the world and what effect it has on my life.

3. The beginning of the article discusses “accountability news,” news that allows citizens that do not even pay attention to politics to understand the impact that the government’s recent actions has on their lives. The author fears that there is an increasing shift to this kind of news along with infotainment. Do you agree with this statement? And if so, is it a problem that the quality of our news is diminishing? If it is a problem, should the government step in to regulate the news or would that appear to be a form of censorship? OR should journalists stick to entertainment news because that’s what the public is becoming more inclined to consume and enjoy?

4. The article talks about four different major types of media: traditional journalism, advocacy journalism, tabloid journalism, and entertainment. Explain the differences between them. Does on type have a greater effect than others on the public? Is all media eventually going to turn to entertainment?

Online Assignment #5

2011-04-11T20:24:00.002-05:00

http://community.nytimes.com/comments/www.nytimes.com/2011/04/12/world/africa/12ivory.html?sort=oldest&offset=4

This is an article about Laurent Gbagbo, the recently deposed leader of the African nation Ivory Coast. His rival was elected and he refused to give up power, using the power of the military and violence to oppress those against him. This article was not biased toward one side or the other, but it did portray Gbagbo violence in a negative light (as most violence is portrayed int he news.) I chose this article because its probably a topic most people don't know much about. Many Americans are not very concerend with international issues and I think its important that many people know about this.

Online assignment #5 Meredith Lee

2011-04-11T19:40:00.003-05:00

Online assignment #5- New article

http://www.newsweek.com/2011/04/10/my-years-as-gaddafi-s-nurse.html#comments

This article is from a personal nurse of Gaddafi, the recent leader of Libya. She provides insight to Gaddafi's more personal life and her interactions with him as a nurse. As a handpicked Ukrainian nurse, she provided Gaddafi with health care along with a group of other nurses. I found the article very interesting. The article clearly holds personal bias; but it is still a very unique angle to the story. In a country where Gaddafi wasn't exactly loved; this one nurse tells of his loving, generous side. This gives the reader an alternate perspective on the issue.

Online Assignment #5-Haley Hensen

2011-04-10T10:15:00.002-05:00

http://www.nytimes.com/2011/04/09/us/politics/09fiscal.html?_r=1&ref=todayspaper&pagewanted=all

Budget Deal to Cut $38 Billion Averts Shutdown

This article is about the rather dramatic time period leading up to the budget deal that was made on Friday night. With a potential government shutdown looming, Democrats and Republicans hashed it out to find a compromise that would prevent "the first lapse in government services brought by Congress in 15 years." After intense negotiations, a budget deal was made that plans to cut $38 billion in federal spending this year.

I chose this article because of the news coverage I had seen Friday night about the big budget ordeal. As I was flipping through channels I noticed many of the news programs had big countdown clocks running on the screen. I stopped on one of them to see what it was all about. Bold headlines reading "COUNTDOWN TO GOVERNMENT SHUTDOWN" were running across the screen. Just as I started to worry about what this might mean, someone knocked on my door, came in, and asked if I had heard the news. People around my dorm were worried about the imminent government shutdown. They made it sound like the world was coming to an end.

All I could think about was how we have been discussing how the media tends to blow things out of proportion. That, coupled with less than critical consumers turned into an unnecessarily dramatic evening.

The next morning I decided to investigate further to figure out if there was any true reason to be worried. After reading this article, it became clear that a compromise had been reached and the government shutdown averted. However, I did notice the use of language within the article was very dramatic: "tense negotiations," "partisan quarrelling," "threatened," "nervously awaited" ...just to mention a few. I am very interested to see where this storyline goes in the upcoming weeks. Was there really a need for this much drama?

assignment #5

2011-04-08T13:31:00.002-05:00

http://www.time.com/time/nation/article/0,8599,2063935,00.html

In the last week many college sent out their acceptance and declination letters. Several students across the country were disappointed to find out that they have been rejected from their top, or even their top 3 choices for college. Among top colleges in the country, the acceptance rates have been declining every year, especially this year. Many top students expect to get into Ivy League and other top rated schools, but with more students applying than ever this year, many students were rejected. The problem is that many students have high hopes on a school simply because they want the name and to be able to wear the sweatshirt. However, often times these schools aren’t the right fit. It is more important that students apply themselves and work hard at the school that they finally decide to go to. The kids that get rejected to Ivy League schools are clearly ambitious, which means they will do well, if not better at their back up school. In the end, the success they have at their back up choice might end up getting them a better job after college; these students have an advantage because they rise to the top of their class. There are few companies that believe that students from the Ivy League schools are substantially better educated. In the end, I think it is better to choose a school where a student is comfortable, can apply themselves, and be involved in order to gain more experiences instead of just going to a school for the name. I think that any student can find their place at a college, but it has to be the right fit. Once you get into the groove of your school, you will appreciate it for what it has and not really wonder what going to another school would be like; it is hard to compare schools if you don't know the difference. In the end, the most important thing is getting a college education so students can have a future. Just because it is not a top choice does not mean the school will prevent a student from achieving all of their dreams. For this reason, I think it is very important to visit many different kinds of schools when deciding where to apply. Just because a student hasn't heard of the school doesn't mean it can't be a good fit - one will never know until they give it a chance and visit the school. I think students might often be surprised to find what kind of school really suits them best.

My Political Compass

2011-03-23T11:32:00.002-05:00

Results:
Economic Left/Right: 0.12
Social Libertarian/Authoritarian: 0.56
I thought my relults were perfect. While taking this quiz, I was anxious to see what my reluts would be. I personally don't follow or find much interest in politics, so I wanted to see if I stood more one way then the other. This quiz confirmed it. I don't stand anywhere lol. I'm pretty much in the exact middle. Appearantly, I need to look in to developing more of a personal opnion :)

2011-03-23T09:21:00.002-05:00

Economic Left/Right: -2.25
Social Libertarian/Authoritarian: -2.77

I agree with my assigned category. Personally, I don't really keep up to date with political issues and/ or movements in the world today, but if I had to place myself in a category I would say that I was a liberal leftist. I don't believe in an extremely controlled economy. I also don't believe that an authoritative figure should rule. One of the left-libertarian ideas that I do agree with is the large value places on personal liberties. I think that over anything else, people should be provided with the rights they deserve in all circumstances.

Online Assignment #4

2011-03-23T08:39:00.002-05:00

Economic Left/Right: -4.50
Social Libertarian/Authoritarian: -3.18

On the one hand, I would just like to note that I am strangely proud and excited to be at very similar measurements as Gandhi. Score. On the other though, I can't really say whether or not I find this to accurately reflect my true political philosophy because, well, I don't really have one as of yet. Sure, I've taken political science classes here, but really, those classes have explored theory and concept more than politics or economics. I know absolutely nothing about the world, I have no more information about the economy outside of it being pretty bad at the moment and, to be completely honest, I wasn't even 100% sure of all the words that were in that test. Embarrassing, I know. I suppose if I were forced to take a stance, I could somewhat agree with the results. I do have some liberal leanings (environment, value of individuals, equality), but I also have just as many conservative ones. To top it all off, I think my views change each time I am asked. Not so much because new information or ideas have led me to make a new, educated evaluation of a subject, but more because each time I am asked I tend to think of the topic individually, which can change due to mood or recent events I have heard of--even if I don't fully know about or understand the event. All in all, I suppose I am a pretty pathetic political philosopher. Sad. Definitely something I hope to work on!

"Framing 101: How to Take Back Public Discourse," Research Report (Kaitlyn Fahey)

2011-03-23T07:07:00.002-05:00

George Lakoff graduated with a degree in Mathematics and Literature from MIT in 1962 before earning his PhD in Linguistics at Indiana University in 1966. Currently, he is a Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught for almost 40 years. Before coming to Berkeley, Lakoff taught at Harvard as well as the University of Michigan.

Over the span of his career, Lakoff has published ten academic and political books and many more academic and political papers and writings. As of 2005, Lakoff has held a blogging position on the Huffington Post's website where he frequently treats the online community to his intellectual thoughts and observations.

In his 2004 book for progressive politicos, "Don't Think of an Elephant! Know Your Values and Frame the Debate--The Essential Guide for Progressives," written alongside Howard Dean and Don Hazen, Lakoff explores the thought process and framed ideas of conservative politicos as well as how their progressive counterparts can argue against the conservatives' views and reframe their arguments. In the book, Lakoff specifically looks at the success of the Republican party's use of "framing," which, he argues, can be held accountable for much of the Democrat's power struggle.

In the chapter assigned for class, Lakoff explains that it is easier for citizens to examine and asses the differences in conservative and progressive ideals by comparing them to two different family models, that of the strict father (conservative) and the nurturing parent (progressive).

Like a family headed by a strict father, Republicans see life as being very black and white and, as such, aims to teach children (citizens) the difference between the two, all the while encouraging obedience with the threat of punishment. This way, they can effectively learn to properly behave. Lakoff says this method is mirrored in the Bush-era "permission slip"--by stating that the U.S. did not need permission to invade Iraq, he implied the U.S. was the moral authority, the adult and the one that knew best above all others.

Democrats, on the other hand, follow the model of the nurturing parent. This model assumes that the world is a good place, it can be made an even better place and it is our responsibility as a nation to act to do so. They preach two-way communication, empathy, trust, responsibility, fairness and protection. As such, Democrats support environmental, worker, consumer and disease protection.

Overall, Lakoff's views in this book were widely supported and enjoyed. On Amazon.com, just under 70% of the 207 reviewers of the book gave it five stars, indicating it to be insightful and stimulating. Many reflected reviewer "Laurie's" sentiments stating that the book was "a must read!" and "the most important book on the political market today." Dissenters, such as "Gregory J. Casteel" claim the book to be no more than a "poorly-written, watered down version of Lakoff's 'Moral Politics,'" though, he admits, it does have some "useful insights," even if it is "certainly not Lakoff's best work."

Dissenting Article(s): "Whose Freedom? The Battle Over America's Most Important Ideas" by Steven Pinker, 2006

References:

http://georgelakoff.com/

http://www.amazon.com/Dont-Think-Elephant-Debate---

Progressives/dp/1931498717/ref=sr_1_9?s=books&ie=UTF8&qid=1283470863&sr=1-9

http://en.wikipedia.org/wiki/George_Lakoff#Debate_with_Steven_Pinker

My political compass

2011-03-23T00:14:00.003-05:00

Economic left/right: 1.62

Social libertarian/authoritarian: -0.10

I guess I would somewhat agree with this. I have always considered myself someone who is pretty fair off to the right especially in economic terms. I believe the state should have less power and leave it up to individuals to live their lives with minimal government interference. I think if you have the ability to make a lot of money, you shouldn't be forced to pay higher taxes. I just think that the U.S. is the land of opportunity and if you can find a way to make a lot of money, you are entitled to most of that money. I would think that my economic left/right would be more than 1.62. I'm not really sure what the -0.10 indicates but after economics, I am mixed on some issues in terms of left and right. I am totally in favor of the death penalty when the situation calls for it. I think I am against abortion, but it is hard for me to say definitively without personally being in the situation myself. I guess I would generally agree with this political compass.

Discussion Questions: Framing 101: How to take back public discourse

2011-03-22T21:29:00.002-05:00

Where have you seen examples of framing in political campaigns? Also, do you think the right or the left uses this advertising idea differently?

Do you agree more with the "strict father" moral approach or the "nuturant parent" approach?

Which approach do you think countries like ourselves should take with our foreign policy?

Do you think this article was more partisan towards the progressive left? In doing that, did it also detail a lot of slant against the conservative right?

Framing: using a series of anecdotes and stereotypes to interpret and respond to events

Online Assignment #4

2011-03-22T20:28:00.001-05:00

Economic Left/Right: -5.12
Social Libertarian/Authoritarian: -4.51

I guess this is correct, although to be totally and completely 100% honest, I know absolutely nothing of the basic jargon involved in this situation. I have an idea of the meaning of facism, socialism, etc., but if your life depended on a solid answer, I am not the one to call. I am one of the least informed and educated people when it comes to econimics and politics, and my involvment/interest in the fields are matched by my lack of knowledge. That being said, I think my placement is fairly appropriate. My little red dot matches almost perfectly with Ghandi's, and I feel for his political actions. I believe monopolies are bad, wealth should be shared but appropriately, and power should rest in the hands of the people (with a little necessary intervention from a citizen-elected government).

Online Assignment #4: Economic Left/Right -2.62, Social Libertarian/Authoritarian: -3.33

2011-03-22T19:44:00.003-05:00

I find this to be fairly accurate of my own disposition to economics and politics. Even though I have only taken a couple of economics courses in my time here at the university, I do not have much of an education in terms of business ethics. I learned more to understand the fiscal concepts and infrastructures of the stock market and the free market. So in terms of a business ethics identity, I don't really have one.

In both of the aforementioned categories, I have found that I am somewhat of a moderate. On the other hand, I do have somewhat of a grasp on my own personal ethics that extended to this analysis of my political mindset. Personally, I have found that I am a bit more of a libertarian, but have not manifested any of this ideology in to any political activism outside of voting. In the future, I plan to become more educated in both of these facets to develop more of a political and economic ethics identity.

Online Assignment #4: Political Compass

2011-03-22T17:51:00.004-05:00

Economic Left/Right: -2.62
Social Libertarian/Authoritarian: -1.79

I'm not sure how much I agree with this. In the past, I have been labeled as leaning slightly right, where this labels me as slightly left. I will agree however that I lean more towards libertarian rather than authoritarian. Generally, obviously, I am in the middle on a lot of issues, and because of that I have never really identified myself as either left or right. I suppose I can say that I lean to the left when it comes to the economy: I am all for government involvement in business, but only in a very limited way. As for being a "social libertarian," I'm not too sure how I feel about that. I do feel that citizens have a right to their own privacy and that there is no reason for the government to be involved in the private lives of citizens, but I do not think that a "hands-off" government would be effective either. I guess the best way to sum up is that I am unsure/I stand in the middle on many issues, and cannot commit to one category or the other. The political compass placed me very near the middle, so for the most part, it is an acceptable result.

Online Assignment #4 - Political Compass Category (Mel Highbloom)

2011-03-21T21:09:00.003-05:00

Do you think your assigned category accurately reflects you political philosophy?

Your political compass

Economic Left/Right: -0.25
Social Libertarian/Authoritarian: -2.82

I think my assigned category accurately reflects my political philosophy because on the graph I was somewhat in the middle for all positions. I do not feel overly informed on economic issues and a lot of social issues so it makes sense that I don't have a strong stance on many issues. I tend to change my mind and can be easily swayed by a good argument so not being on a particular side of an issue would be appropriate for me.

Online Assignment #4

2011-03-21T19:58:00.005-05:00

Economic Left/Right: -5.25
Social Libertarian/Authoritarian: -2.31

I think that many of these political surveys can't represent me because I am all over the map on different issues. For example, I don't think abortion is right, but i also don't think the death penalty and a criminal punishment system is right either. For these social issues, one I am considered conservative and the other i am considered liberal.
That being said, these surveys usually place me somewhere near the middle, but the political compass placed me farther to the left than other surveys. My guess is that the questions and issues that were asked were just the issues that i leaned toward the left on. I believe in a free market, but there will eventually have economic crashes which i think can be avoided/lessened by some regulation. It is true that certain forms of regulation can lead to economic crises (ie. protective tariffs), but i think that some regulation is better than none. However, there are different degrees of regulation and different circumstances call for different tactics, so I really do not think there is a 100% effective way to run the government/economy that can avoid all economic slumps.

Discussion - Two Blogospheres

2011-03-21T15:29:00.002-05:00

Discussion – The Two Blogospheres: How Left and Right are Structured

This article discusses the differences in the blogging habits between websites considered “progressive” or “conservative.” It compares and contrasts the different structural components of their websites and also who is allowed to contribute to these forums.

How often do you all visit blogging websites for political news?

Personally, I never visit blog websites to view either side of political arguments. As pessimistic as it may seem I don’t really care what other people, just like you and I, have to say about political issues. That’s not to discredit the credentials of the people writing but I prefer to get my facts online from CNN or BBC who I feel give a bipartisan view of news stories.

Do you think that the argument can be made these blogs with clear political allegiances are more credible then mainstream news at the time being?

I definitely think the statement has some validity to it. You can see with the Fox News story depicting misleading videos of the protests in Madison that not all the information being fed to us is 100% truthful. I think most of us can take the news we see either on MSNBC or Fox with a grain of salt and find what is misleading and what isn’t, but not everyone can. At least with these blogs the public knows the news they’re getting is coming from a certain side of the political spectrum.

What effect do you think “trolling” can have on the organization of progressive blogs as opposed to the more authoritarian organization of conservative blogs?

The article fails to mention any negatives that could be associated with having a forum that anyone with a computer and Internet connection can contribute to. I think one of the main reasons I stay away from blogs is because I don’t know where the information is coming from. There are also people on the internet referred to as “trolls” that just go around trying to make inflammatory comments to start arguments. I think if these people post their opinion then it compromises the validity of the websites information. This is why I prefer going to websites with paid journalists reporting the news

They article mentions the funding that conservative websites get but how does this differ from the advertising dollars generated by progressive blogs?

There seems to be some demonization of how the conservative blogs get their funding. I understand if corporations have a vested interest in the blog then the information may be presented with a certain spin. From what I understand of blogs is that the spin is already there so why does it matter that progressive blogs get their funding from advertising and the conservative blogs get their money from corporations or special interest groups?

Political Compass

2011-03-21T15:05:00.000-05:00

Economic Left/Right: 3.88
Social Libertarian/Authoritarian: 0.97

The political compass does a fairly good job of representing my political beliefs. I am more conservative economically while I’m more liberal when it comes to social issues. I don’t think wealthier people should have the burden fall on them when it comes to taxation. I understand the argument that they have more money so they can afford to give more away, but I think it should be in the interests of the person to contribute to charity, not have the government take away their earnings. I’m not necessarily really straight edge when it comes to certain social issues that are important on many conservatives’ agendas. I don’t think abortion should be illegal and think far too much of our money is being spent prosecuting minor drug offenders instead of taking care of more pressing problems.

I think the political compass didn’t necessarily properly represent my social dimensions since I’d probably consider myself slightly more libertarian then authoritarian. This view is reflected by my views on taxation and my disagreement with the newly proposed bill that would make wire tapping legal to catch illegal file sharers.

Overall I think this survey wasn’t well done even though it produced an accurate result. Many of the questions were framed in ways that made the question hard to understand or hinted a way to answer the question. I also didn’t like that there wasn’t a “Neither Agree/Disagree” option for the questions as there were certain statements I didn’t feel strongly about in either way.

Assignment 4- Economic Left/Right: -7.00 Social Libertarian/Authoritarian: -4.92

2011-03-20T20:43:00.002-05:00

I think this is a fairly accurate representation of my political leaning. I consider myself very liberal, and I think the individual is more important than the state. I think both economically and politically I am liberal. I believe that government should regulate business to help protect the consumers and the environment. Corporations have way too many advantages and resources that would allow them to exploit whatever they could to make themselves better off at the cost of others. I also consider myself strongly libertarian. The government should not be too involved in peoples lives, and they should be able to do as they choose, as long as it doesn't harm anyone else. We have a right to privacy, a right to choose what we want to do, and a right to be able to do it (within reason of course. I do NOT think anarchy is a good solution)

As far as that goes, I think this test is not the best for determining where you are on the political spectrum. The questions seemed very simple and straightforward, and after reading the introduction, it was easy to tell what they were trying to get at with the libertarian vs authoritarian idea. The questions, as I said before, seemed very simple, and it was easy to tell what they were trying to get at by asking them. I think it would be very easy to skew your answers to try and fit in with what you think you should say. With a little more clever questions or more situational questions that don't directly tell you what they are trying to figure out about you.

Haley Hensen Online Assignment #4; Economic-Right: 1.25//Social-Authoritarian:2.00

2011-03-19T17:36:00.003-05:00

I somewhat agree with my political compass. However, there is so much more to these ideologies than a few questions can get to the bottom of. on top of that, I felt that the questions were posed in a way that leads participants to answer in certain ways. For instance, it was easy to tell which questions were related to which ideologies so one could easily answer based on how they wanted to see the test turn out. While I tried my best to answer the questions honestly without any preconceived ideas about the ideologies, it was hard.

Besides that, I mainly agree with the quadrant I was placed in. I am "right" when it comes to economics. I think a mainly free market is important; government should not be allowed to slap regulations on businesses. While I realize that some regulations are necessary, I believe that the more the government tries to control businesses, the worse off everyone will be. Regulations stifle businesses, the people within them, and ultimately the economy.

On the social scale, I'm not sure how I feel based on the description given for this test. Like with the idea of the free market, I think the government should stay out of people's lives. I would therefore be considered more of a libertarian. I believe people are responsible for themselves and should not depend on the government to provide social programs.

Political Compass

2011-03-16T15:35:00.002-05:00

Economic: -5.25

Social Libertarian/Authoritarian: -6.10

I would say the political compass test placed me in the correct quadrant, however, I believe that my political philosophy in practice is slightly different that what the test ranked me as. I do agree that I have similar ideals as The Dalai Lama and Nelson Mandela. I think that I am more fiscally conservative than the test reflected. I am very liberal when it comes to social issues and I think the political test accurately reflected that. I have taken this test before and I also fell in a similar position of the libertarian mindset. Overall, I would say the test was accurate with minor differences.

Online assignment #4

2011-03-15T10:22:00.003-05:00

Economic Left/ Right – 2.75

Libertarian/ Authoritarian – 2. 26

According to the Political Compass, I am Libertarian Left. From an economic view I fall more to the left and in the same deviation of the left as Mathatma Ghandi, meaning I tend to agree more with a socialist economic plan. Socialist thinkers also tend to seek for the rights of all, not just a few large corporations. I do agree that I believe in the distribution of power and wealth. I do not approve of a few large corporations sapping all of the wealth out of the country; however, it is the responsibility of the people to make their own livings without government subsidizing funds. Looking at it from a social aspect, liberal leftists believe in the supreme value of each individual over the state. Ghandi was a liberal leftist, and it always is nice to be lumped in a category with him. I agree that I tend to side more with individual rights over the state. Overall, I feel this is an accurate description of my economic and social views.

Online Assignment 4

2011-03-11T15:32:00.002-06:00

Economic Left/Right: -5.25
Social Libertarian/Authoritarian: -5.79

I agree with the test in that I am a fairly liberal person and that there are some key social issues that I believe in. This reflects who I am politically, socially, and economically. My political philosophy has always been fairly on the left side of things as well. However, there are some conservative policies I also think are important. Overall though, I think this test did a good job at acurately documenting my political philosophies and concerns such as abortion, religion, and education.

Online Assignment #4: Political Compass

2011-03-09T14:25:00.001-06:00

Do you think your assigned category accurately reflects your political philosophy?

Your political compass

Economic Left/Right: -5.25
Social Libertarian/Authoritarian: -4.51

I would say that my assigned category fairly accurately reflects my political philosophy. I would consider myself to be a liberal person that thinks that the government should put a lot more focus on the people than the state. People should be able to make their own life decisions without the government crossing the line with regulations. Everyone has their own opinion on abortion, religion, criminal justice, etc. And I think it that people should be able to do what is best for them at the given time and not be constricted by government policies. While I believe the government is there to provide some sense of guidance and regulation, especially in terms of controlling monopolies and overpowering corporations, we live in a country that prides itself on freedom for its people. If certain boundaries are set up that are advantageous to the state rather then individuals, then we are disregarding what we stand on. And if our country was to do that, there should be no reason why an individual would have to unconditionally have pride in their country. Sure, people should be supportive of it, but they do not have to agree with each and every decisions. Everyone is an individual looking for the most happiness possible, and a strict right government should not hold people back from that.

Research Report-In Case of Emergency: What Not to Do

2011-03-08T23:16:00.001-06:00

In Case of Emergency: What Not to Do is an article in the New York Times by Peter S. Goodman. The article discusses companies that have experienced devastation to their publicity due to unforeseen catastrophes. Examples of corporations discussed include: the BP oil spill, the Johnson & Johnson Tylenol recall, and the Toyota accelerator defects. It goes into to detail about the people and companies whose job it is to handle bad publicity and the proper ways that these instances should be handled.

Peter S. Goodman is a well-known, award-winning, American economics journalist and author of the book Past Due. Goodman received his master’s from the University of California, Berkeley. He’s written for such papers as: the Los Angeles Times, Dallas Morning News, Miami Herald, London’s Daily Telegraph, Japan Times, and the Anchorage Daily News. Most recently Peter worked for the Washington Post and the New York Times and was hired in September 2010 by the Huffington Post as an executive business editor.

The article was published in late August of 2010, about 4 months after the BP Oil Spill. It was published in the New York Times, one of the most well known papers in the world. The article recapped the past year that had been filled with a variety of different mishaps and a plethora of companies that didn’t necessarily handle their situations properly, and it gave suggestions on what should have been down. This article was very appropriate for this time in U.S. history with recession and gas prices taking their toll on people’s everyday lives, we need to know that we can still rely on the car, drug, and other resource companies to still have our best interest in mind.

Another huge issue was that the spokes-people, usually CEO’s or PR representatives, were not concise enough. When dealing with such crises, it is necessary to state specifically: what happened, the effect it will have, and the actions you are taking to ensure that something of this magnitude with never occur again. Goodman excellently points out the exact words of some of the corporation’s representatives that ruined their press conferences, and could give the idea of mistrust to us as consumers.

Overall, this article is about honesty. We have been taught this lesson since we were children. Everyone makes mistakes, but it takes a truly good person to confess what happened and to do it immediately with out in vague language or beating around the bush. Tell the people what’s going on and keep them updated, and they will respect you for it in the long run. No one wants to be seen as a failure that made a mistake, but it would be even worse to be found out to be a liar later on. On the other hand, PR mishaps fuel media coverage, so I’m sure they don’t min dif a few more companies give them something to write about.

~William "Jeffrey" Caldwell~

Discussion Question - In Case of Emergency: What Not to Do

2011-03-08T09:33:00.002-06:00

This article covered some public relation nightmares that have occurred recently. The companies they reported about were BP, Toyota, and Goldman Sachs. All these companies violated the basic principle of crisis management by not taking full responsibility for the actions of the company and the errors they’ve made. They also wrote about how well Tylenol managed the crisis they had when a batch of product was poisoned.

What are your thoughts about BP? Are you opposed to buying gas from these dispensaries?

I agree that BP grossly mishandled the situation from a PR standpoint. I remember reading the quotes from Tony Hayward and thinking about how they were incredibly insensitive and asinine. However, I also am not in favor of boycotting BP. When people stop buying gas from their local BP they aren’t hurting Hayward and BP as much as they’re hurting the local owner of the gas station who had no responsibility in this catastrophe. BP is facing serious financial ramifications from this situation as they deserve but I don’t think boycotting them is the right way to send the message that people were displeased with the situation.

Seeing how Toyota dealt with their problems do you think they handled it worse than BP because they tried to cover up the fact that the floor mats weren’t to blame for the gas pedal malfunction? Would you still buy a Toyota?

This part of the article was very surprising to me as our family has bought Toyota cars on more than one occasion. I wasn’t aware that they first blamed the floor mat and then when they discovered that wasn’t the problem, they tried to not have that information disclosed. Hiding information this important could have had huge consequences and caused more deaths. I think this was a case of Toyota being afraid of having its customer loyalty collapse if the information was released but it wasn’t an ethical decision.

What are your feelings on Goldman Sachs benefitting from the global crisis by indirectly receiving bailout money from AIG?

I think this is the most interesting case because the situation is so complicated. People may or may not harbor negative feelings towards Goldman Sachs but as the article stated it’d probably only have a limited effect on its customer based. The people who go to invest their money with the company don’t care if they have goodwill or not, they care about turning a profit. Even though they indirectly took money from our pockets, the ramifications they feel won’t be as seismic as they probably deserve because of their field of work.

Discussion-World of Illusions

2011-03-07T23:45:00.000-06:00

http://www.youtube.com/watch?v=cuo3jD22MIw

When I was reading the article, I was a little confused on what exactly a VNR was so I found a link to an example of one. I got it from you-tube so I don’t know how credible it is, but I think it does an overall good job explaining what it is.

- Where do you think the blame should fall, with the newscasters or the public relation corporations?

- Do you believe that, if a news station does not have enough of their own independent research the station should cut back on hours to avoid showing VNRs?

- Just because there have been examples of this PR tacit in the past, does it make it okay in the present?

- Before this article, who has even heard of a VNR or a third-party PR firm producing broadcasts instead of independent reporting?

- Has anyone heard of the 2004 Karen Ryans/Bush administration before this article?

I have not and my guess is that many other people have not either. If we have not even heard of this public controversy before, what are the chances that we could recognize it happening currently in our news casting stations?

Also, think back to when Professor Downey showed us the articles from FOX news and MSNBC (they were the same article, both written by the Associated Press). How many of us have even noticed this similarity even when the news source is clearly displayed in the article? How effective do you think the disclosure of the sponsorship would help the viewers decipher between what is biased and unbiased? Even if we, as viewers, noticed the disclosure, how many of us would really understand what was happening, that the newscasters were advertising the “nature, source, and sponsorship of the material” because it was from a third-party PR firm?

- Do you feel that advertising is a greater expression of the first amendment?

- Do you agree with the article’s statement that “journalist news media culture show such disregard and disdain for the public?”

In Case of Emergency: What Not to Do

2011-03-06T16:43:00.002-06:00

The article was about what to do and what not to do in the case of an emergency within a major corporation. The article dealt with three major emergencies faced by British Petroleum, Toyota, and Goldman Sachs. The companies all had trouble dealing with their company's catastrophes and this led to a lot of negative press and a declining public opinion of the companies.

In the case of Toyota, a communications coordinator for the company urged employees not to discuss mechanical problems in gas pedals aside from the floor-mat issue. Do you think that it is there responsibility to the public's safety to inform the public of the mechanical errors outside of the floor-mat issue even if it means potentially losing millions of dollars in revenue?

-I think that Toyota should have informed the public of the other mechanical errors involving the accelerators because even if this causes them to lose a lot of money in sales, this could prevent another accident.

In the face of company emergency, do you think it is smart for a company to completely come clean on everything that you did or should you defend your company to the end and hope that all the details are not uncovered?

-As much as it might hurt your company to reveal all of your wrongdoings regarding a certain situation, that is almost always better than covering up certain details and having the public find them out later. A good example of this theme can be seen in the cases of baseball players who take steroids. When investigators get a little information about a certain player's steroid use, it is always better for the player to come clean about everything instead of denying the allegations and having the press uncover the truth later. In this day and age it is nearly impossible to keep anything a secret, so if a company did something wrong somebody is eventually going to find out. The companies should just own up to their mistakes you can at least try to maintain some credibility in the eyes of the public.

Which of these 3 emergency situations discussed in the article were handled the worst? Which company's future will be most negatively effected by the way they handled their respective emergency?

Are there any situations in your own life that you handled in a manner similar to that of the three companies talked about in this article? If so, what was the situation and how would you have handled it differently if the mistake you made was shown in news all over the world like the emergencies in the article?

In the case of Goldman Sachs, is it there responsibility to make sure their customers are making money or should it be buyer beware and the customers are responsible for making their own decisions?

Define Crisis Management

JLo does product placement

2011-03-04T17:17:00.001-06:00

Check it out!

Jennifer Lopez - On the Floor ft. Pitbull

Comments on the product placement? (x2...watch the whole video)

What do you guys think in general about product placement in music videos?

Have a good weekend everyone!

Online Assignment #3 - Find your VALS category (Mel Highbloom)

2011-03-02T07:08:00.004-06:00

Do you think your assigned category accurately reflects your consumer life?

Your primary VALS™ type is Innovator, and your secondary type is Experiencer.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.

Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

I agree with the point that innovators are take-charge people because I definitely have an active personality and I like to be in control. I do love exploring the newest technologies that come out on the market. I think some of the characteristics for innovator are a bit mature for a college student but I think the first part of the definition holds true.

Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff..

I do agree that I'm an experiencer because I try to be enthusiastic about everything. I think that's the best way to be in life. I do love trying new things and new experiences. I also agree that I'm an active person who loves to exercise, play sports, and engage in lots and lots of social activities! I would disagree that I place a high emphasis on having "cool" stuff. I do LOVE fashion and hope to pursue a career in it one day but I don't care what is considered "cool". I buy things I like, not what the magazines tell me to buy.

Online Assignment #3

2011-03-02T02:57:00.002-06:00

Your primary VALS™ type is Experiencer, and your secondary type is Achiever.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

Well, considering I've just spent the better part of the past three days looking at outrageously priced, 90's flash-back, satin mini dresses in shock rose for my upcoming formal--a formal that I still have no shadow of a date for--I'd have to say an "Experiencer" is an accurate assessment of who I am. I love fashion, shoes, cosmetics, gizmos and gadgets. I spend HOURS upon HOURS of my time looking up special edition hardcovers, creating my own NikeID's, and comparing the benefits of Teflon vs. stainless steal pans. Clearly, I'm an Experiencer--and one with far too much time on her hands at that!

My secondary type is an "Achiever"--again, spot on. Though different from the "impulsive" qualities of the Experiencer, the Achiever, I would say, is also very descriptive of who I am: conservative, big on faith and family, and a researcher. Most things--make-up, dresses, phones, computers, winter jackets, etc.--I spend a lot of time researching, reading customer reviews and comparing to other, similar, products before purchasing. When I decided to change my face wash this winter I spent over a week looking at the different products available and, after much investigation, I choose one that had been around for over fifty years, one that many reviewers claimed they had started using--and been faithful to--for over 10-15 years. I like knowing that what I am going to get is a good product, that it is durable and worth my time and money (which is why I hate Urban Outfitters).

Paired together, "Experiencer" and "Achiever" adequately describe my corner on the consumer markets!

Online Assignment #3

2011-03-02T01:05:00.001-06:00

Your primary VALS™ type is Innovator, and your secondary type is Experiencer.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

My VALS type was Innovator. I think this properly describes me as a person. I am always open to trying new and exciting things. I also like leading people, a trait which I think falls in line with the innovator description. To be an innovator you need to be able to influence groups of people and share the ideas you’ve obtained through different situations. My secondary classification also fits my personality. This comes from the variety of experiences I’ve had in my life. I like to learn something from everything I do and this fits the description of an experiencer. It also seems that being classified as an innovator was better than the alternative, a survivor. After seeing all the options I think I was identified in the proper categories. They don’t necessarily give innovators a positive definition as it’s described with traits of a stuck up person. However, I’m going to assume the innovator tag is still better then survivor since it means the person is more resourceful. This survey was more interesting and more useful than the last one we took which I think misrepresented my habits.

Online Assignment #3: Striver/Experiencer

2011-03-02T00:37:00.003-06:00

My primary VALS type was Striver, and my secondary VALS type was Experiencer. First off, I would fairly agree with the idea that I am a Striver in the sense of myself as a consumer. I would say that I have a strong tendency to put a lot of stock in knowing other people's opinions, but I am not generally concerned with the approval of those people. In other words, I like hearing any and all other opinions (as a holistic approach), but am not concerned if my own opinions are not compatible with theirs. Money, I believe is something that I have the same amount of concern about in comparison with most other people. Although I am a believer that money leads to happiness (indirectly), I am not concern with money correlating with my status or class. Most definitively, among all of the listed traits and attributes, I would agree that I have a distinct lack of skills and focus which HAS prevented me from getting ahead. I am also a heavy consumer in terms of the amount of music, movies, television, and games I go out of my way to grab a hold of. Most of my days are spent integrating Netflix, computer video games, Facebook, and ESPN into my daily school work schedule. On the other hand, I am not that big of a spender. My friends and family know me as someone that uses a lot of coupons and always looks around for the latest deals. Concurrently, I don't use my spending power to demonstrate my social worth as a consumer either.
In terms of being an Experiencer, I would also strongly agree with this assessment. I am always looking for something new to do whether it is going to a new state, watching a new show, or trying to eat every different kind of candy bar. Similarly, I am not one to adapt to a monotonous, albeit productive, daily schedule. Furthermore, as this test points out, I am one to partake in lots of outdoor sports (tennis, baseball and frisbee) just to mix things up.

"Drawing on the Past" Discussion Questions - Mollie Olsem

2011-03-01T21:06:00.002-06:00

In today's media, product placement can either be blatantly obvious or subtle yet noticeable. In both cases, does the appearance of the product in the mainstream media pull you in or annoy you?

The article mentions catalogues and advertising in the mid to late 1800s and how they reached out to places with few retailers near by. In relation to today's advertisers on television and internet, do you think big business reaching these audiences are stealing customers from their local mom&pop stores?

In Monday's lecture, Prof Downy made the interesting point that Apple Computers rarely advertises, but pointed out that many of the laptops in class had the glowing apple on them. Do you believe, such as the case with Apple, that word of mouth and multiple/vast appearances can work better than "direct" advertising?

Have you ever bought something because you saw it in a movie or television show? Or how often have you visited a website advertised on the side of your Facebook page?

In the article, the author refers to the NBC show "Seinfeld" and it's writer/title character Jerry Seinfeld. It says that Jerry believed using actual products on the show "would enhance the audience's sense of realism about the show." Do you think this is true? If so, what kinds of connections does it make?

"From Tony the Tiger to Slime Time Live," Discussion Questions (Perri Lumish)

2011-03-01T20:55:00.003-06:00

Juliet Schor states: In a recent survey of 4,002 kids in grades 4 through 8, 66 percent reported that cool defines them. [...] although cool is hard to pin down, in practice it centers on recurring themes, and these themes are relentlessly pushed by marketers in their conception and design of products. Do you agree with the idea that marketing is centered around an ideal of being "cool."

I would have to agree with this statement, but I think it applies more to children than it does to teens and adults. The element of being "cool" and fitting in is seen more prevalently when children are growing up and finding their group of friends. Acceptance is a large part of their adolescent years, and having the biggest and the best toys and gadgets comes hand in hand with that. When marketers promote their products as being "cool," it directly affects children and sparks their interest in the product being sold or advertised. To promote a sense of "coolness" advertisers will include older children in their ads. Many children look up to kids who are older than them, so in order to effectively sell their products, marketers will advertise products that are targeted to younger children, starring older kids. I think marketing is definitely centered around being "cool," especially for children because they seek acceptance and a sense of fitting in, which is acquired by purchasing the best and most popular products.

In this article, Schor discusses the gender differentiation that is present in marketing. Do you see this at all in your own lives? And would you agree with the fact that the social construction of gender is seen less now than in the past?

Social construction in the media is a large part of our daily lives as consumers in society, but I do agree with the statement that it's impact has lessened over the years. In the 1950's, the target audiences for gender were black and white, there was no grey area. The toys that were advertised to boys were action figures, and the toys that were advertised to girls were dolls, princesses, and anything pink. The social construction of gender in media is largely based off of social norms at the time. In the 1950's, heterosexual relationships were much less accepted than they are in contemporary society. With that being said, there was a larger distinction between genders through advertisement in the past than is presently seen. Gender differentiation is still seen today, but there is much more flexibility.

Terms:

Antiadultism- the view that adults are "uncool"

Age Compression- targeting younger and younger children

Trans-toying- converting everyday items into toys

"Drawing from the Past," Research Report (Hannah Babchak)

2011-03-01T20:23:00.001-06:00

Joseph Turow, in his chapter entitled “Drawing from the Past,” explores the changing trends in advertising since the late nineteenth century. He discusses the difference between “direct response” and “product placement” techniques, the tensions each has encountered over the years, and the battle each fought to become the main type of advertising. Most recently, with the rise of cable companies in the past couple decades, advertisers are using a combination of both techniques to assure the most successful results. Companies are now turning more and more towards customer loyalty and targeted advertising to serve niche markets, a trend made easier with the advent of the computer and database lists of consumers.

This reading is the third chapter in Turow’s book entitled Niche Envy: Marketing Discrimination in the Digital Age, printed by The MIT Press in 2006. A professor and Associate Dean for Graduate Studies at the Annenberg School for Communication at the University of Pennsylvania, Turow is hailed by the New York Times as “probably the reigning academic expert on media fragmentation” (The MIT Press).

The book Niche Envy as a whole “examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society” (The MIT press). In it, he questions what the goals of modern advertisers are, what these goals mean for marketing techniques, and to what extent companies will go to in order to get information when people are becoming increasingly aware of the information they provide. Tim O’Reilly, founder and CEO of O’Reilly Media, endorsed the book when it was published, calling it an “eye-opener…one of those rare new concepts that will never let you look at the world the same way again” (The MIT Press).

While many may agree with O’Reilly, there are others who stand firmly against Turow’s message. On onlinemarketerblog.com, the author posts numerous posts tagging Turow and his book, calling it “a terrible screed bashing all marketers,” and discouraging readers from buying it, and comparing it to other authors with similar ideas and works. To the average reader, this book probably was a frightening insight to what goes on behind the scenes of advertising, a picture that many consumers may not want to see. But to those who have worked in advertising, this book may have been frightening for other reasons. When consumers know and understand how advertisers try to sell you their product, it is likely that they will learn to filter the messages that they see and process them in a whole different manner: their guard will be up on a regular basis. One consequence of this is that advertising companies may have to look for yet another technique to successfully promote and sell products. Since this book was published in 2006, this may perhaps already be happening. The reading mentions the importance of computers and databases, but with the plethora of personal information that has been added to the Internet since 2006 (ex: Facebook pages) and easier interaction and communication between advertisers and consumers, techniques may have already shifted into new perspectives.

Works Cited

"Niche Envy - The MIT Press." The MIT Press. Web. 01 Mar. 2011.

"Chief Conversation Officer." Web log post. OnlineMarketerBlog. 4 Feb. 2008. Web. 01 Mar. 2011. .

Online Assignment #3

2011-03-01T19:57:00.002-06:00

My VALS survey results were innovator and the second was experiencer. I do not completely agree with everything in my category, however, I do agree on some. As a consumer, I think the description of experiencer is more accurate than the innovators description. I do not categorize myself as someone who's "purchases reflect cultivated tastes for upscale, niche products and services" rather, "I am an avid consumer and spend a comparatively high proportion of their income on fashion, entertainment, and socializing, " seeing as almost all of my purchases are on dinners out with friends, activities on the weekends, or new clothing. I agree with some of the characteristics in the innovator category but I believe that many of the actions are too sophisticated and upscale for someone of my age to accurately be doing. Some of the phrasing in innovator seemed to reflect that such people are exclusive or snooty, and I do not identify with that. The description of experiencer was more age appropriate because I do use my energy to find an outlet in exercise, sports, outdoor recreation, and social activities.

Online Assignment VALS Survey Mollie Olsem

2011-03-01T18:58:00.002-06:00

The results of my survey told me that I am an achiever, and I both agree and disagree. First of all, when I was filing out the survey I had an idea of what it was going to tell me, and it turned out to be the complete opposite. The most blaring inconsistency is the fact that my answers seemed to associate me with the left side of the political spectrum, but as an achiever I am supposedly conservative. Aside from that, it appeared to represent my lifestyle pretty appropriately. I do live a goal-oriented life and I value stability. The way I see this connecting with media is that it said that I value time-saving products. This is completely true and can be seen in my use of the media. If it's not fast and efficient, I am not interested. I'm a busy person and I need the media to tell me what I need/want to know in a timely manner without any fluff or filler.

Online Assignment #3 Perri Lumish

2011-03-01T15:50:00.002-06:00

Your primary VALS™ type is Experiencer, and your secondary type is Striver.

I both agree and disagree with this evaluation. It is true that a large portion of my budget is dedicated to fashion and socializing. A lot of the time that I use the internet, I am researching or looking at something relating to fashion. I could spend hours on end online shopping or looking at fashion blogs. It's one of my favorite hobbies. I would agree with the statement that I place a lot of emphasis on how I look. I typically never take less than an hour to get ready, even for a day of classes. Although I do agree with certain aspects of the evaluation, there are others that I don't believe are true. I do place a large emphasis on how I look, but it is not to gain approval of others. It is a personal thing for me. I also don't wish to emulate the materialism of the wealthy. I love fashion because of the trends and designers, not because it has great value and is expensive.

In terms of entertainment and socialization, on a weekly basis I try to go out on Tuesday, and Thursday-Saturday. I love to go out and have a good time with my friends, but there is a cost for all of that. It is expensive to go out on the weekends, but I really enjoy doing it. Although I do end up spending a fair sum of money on the weekends, I wouldn't say that I am impulsive with what I spend.

I agree with the statement that "experiencers are motivated by self-expression." I don't typically follow what others say or want. I have a lot of my own thoughts and opinions, and like to be an individual rather than just fall passively into a large group of undistinguished people. I am open to change, and enjoy trying and experiencing new things.

Online Assignment #3: VALS Survey

2011-02-28T20:33:00.003-06:00

Your primary VALS™ type is Achiever, and your secondary type is Experiencer.

I think that I fit in very well with the Achiever type. I do look for "time-saving devices" and structure my life around my goals - I absolutely hate doing something without a purpose or direction. The one place I don't fit into this type is where it says "they favor established, prestige products and services that demonstrate success to their peers." I do like to show people that I am successful, but prestige products are of little interest to me. I have no issues buying "off-brand" products or wearing clothes that are a little out-dated or not fashionable. I use/wear what I am comfortable with, and don't strictly follow trends (at least not consciously).

I do feel that I fit in perfectly with the Experiencer type. I spend most of my money on "fashion, entertainment, and socializing," and I am always looking for more variety in my life. While I do love being comfortable with tried and true fashions and products, I seek excitement and "offbeat" products. I also try to be as physically and socially active as possible.

"From Tony the Tiger to Slime Time Live" Research Report

2011-02-28T17:43:00.004-06:00

Almost any kid in America could tell you that Tony the Tiger thinks that Frosted Flakes are “more than good, they’re grrreat!” The question is, how did so many kids come to know this and how do marketers target the children so well? “From Tony the Tiger to Slime Time Live” looks at how children have been marketed over the past few decades and how that has affected their real life. Before the 1950s there was not a lot of advertising geared toward children, but that all changed when TV became popular. Marketers started to realize that if you marketed things like Kraft Macaroni and Cheese to children they would ask their parents for it which would increase product revenue. In time, kids began to have more purchasing power over their parents and ads have become more creative, frequent, and aggressively manipulative in their marketing nature.

Juliet B. Schor, the author of the article, claims that all this “kid-friendly” advertising has more of an affect on children then marketers and parents may have originally realized. Advertisers want to market “cool” products in a way that seems as if the child does not have the product, they will not be accepted by their peers. This means that products are becoming more and more desired as the prices continue to rise. At the same time, cool often means doing things that older kids do, which in turn is causing kids to miss out on more and more of their childhood. Not only that, but kid shows and ads often depict children giving attitude or wearing skimpy clothes, which is starting to reflect in the kids of today.

This article was published in Born to Buy: The Commercialized Child and the New Consumer Culture in 2004. The book seems to be most targeted at parents who are looking to learn how TV and advertisements can affect their children. This book gives them information on marketing that advertisers would presumably never reveal.

Juliet Schor is a Sociology Professor at Boston College. Previously she was a professor at Harvard for Economics and Women’s Studies ("Short Bio," n.d.). She has also written The Overworked American: The Unexpected Decline of Leisure, among some other books and articles. Schor has lectured across the globe and received various awards for her work ("Short Bio," n.d.. The book Born to Buy was well received by the audience, with reviews saying things like: "There must be a special circle of hell designed for those who came up with the notion of marketing to young kids, and if so Juliet Schor is its Dante--this is a tremendous book, in the tradition of Fast Food Nation" ("Born to Buy;," n.d.).

There are many other books that explore similar topics in regards to children and advertising. “Kids Stuff” by Gary Cross looks at tactics of toy manufacturers (Elkind, 2004). “Branded” by Alissa Quart talks about the effects of brand loyalty on children, and “Consuming Kids” by Susan Linn discusses selling tactics used on children (Elkind, 2004). Essentially, all of these books, along with Schor’s, focus on the effects of advertising on children.

References

Born to Buy: The Commercialized Child and New Consumer Culture. (n.d.). Juliet B. Schor. Retrieved March 2, 2011, from https://www2.bc.edu/~schorj/bio.html

Elkind, D. (2004, September 26). Attention, Smallest Shoppers! Retrieved March 2, 2011, from The New York Times Company website: http://www.boston.com/ae/books/articles/2004/09/26/attention_smallest_shoppers?pg=full

Short Bio. (n.d.). Juliet B. Schor. Retrieved March 2, 2011, from https://www2.bc.edu/~schorj/bio.html

Striver/Experiencer

2011-02-28T17:39:00.003-06:00

Your primary VALS type is Striver, and your secondary type is Experiencer.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

There are parts of these results that seem to represent me, but others that are way off. I don't define success completely by how much money you have, but I will strive to be as rich as I possibly can. I don't think the results were right in saying that I lack the skills and focus to move ahead in life. I thought the questions were pretty fair, but as will most surveys, it didn't encompass every aspect of life that determines who we are. I think the experience aspect does describe me pretty well. I am always looking for new ways to bring excitement to life and I don't like doing the same thing week after week.

Assignment 3

2011-02-28T16:30:00.002-06:00

My primary VALS type was Innovator and my secondary type is Experiencer. I believe this reflects my pretty accurately. One thing I agree with very strongly is my receptiveness to new ideas and experiences. I love trying new things, learning new things, and figuring out things I don't know so I couldn't agree more with that statement. I also agree that my image is supposed to reflect who I am. Its not to make me more powerful or stranger, but to show those around me what kind of person I am. Experiences also pretty accurately reflects me but less so than Innovator. I do love variety and self expression. I dont really agree with the statement about how they need to buy things to look cool, but for the most part i agree with what it has to say.

assigment #3!

2011-02-27T23:20:00.002-06:00

My reseults said that i was an Experiencer/Striver.
This would mean that: i am impulsive and like adventure and variety, like new and exciting things, and often spend a large portion of their income on new things-as an experiencer. and a striver-are trendy, motivated by achievement, and active consumers.
All tof this describes me pretty well. I am into having new clothing or gagets at all times, even when i should be saving my money for "more important things". However, i do not put that much emphasis on the opinions of others, and also do not lack slills/focus necessary for moving ahead in life :)

assignment #3

2011-02-27T23:13:00.001-06:00

My primary type is an experiencer: Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

I would not say that I am an impulsive consumer...I do like to be fashionable and try to keep up with the latest styles. However, I do this in the most frugal way possible and do my best to avoid things that I really don’t need or know I won’t like in a week just because it is cool today. Being in style is fun, but when I buy something I try and picture myself wearing or using the item in a few months when deciding on my purchase. Where I spend my money is pretty accurate, I have no use for it beyond education other than clothes and spending time with friends. I agree that I let out my energy with exercise and being outdoors because it is something that I try and do everyday because it rejuvenates me and always make me feel better.

My secondary type is an achiever: Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and a deep commitment to career and family. Their social lives reflect this focus and are structured around family, their place of worship, and work. Achievers live conventional lives, are politically conservative, and respect authority and the status quo. They value consensus, predictability, and stability over risk, intimacy, and self-discovery.

With many wants and needs, Achievers are active in the consumer marketplace. Image is important to Achievers; they favor established, prestige products and services that demonstrate success to their peers. Because of their busy lives, they are often interested in a variety of time-saving devices.

I would say that calling myself an achiever is very spot-on. My family is very successful and for that reason I have become very driven to do well in school in order to find the same success someday. I have become a hard worker to the point where I am a perfectionist. However, I am not a conservative and do like taking risks and trying new things. When it comes to product prestige that is pretty accurate as well...often times if things are not brand name I would not be as inclined to buy and or use them compared to when they were brand name...even if it comes at a cost.

Online Assignment #3 (Young Hsu)

2011-02-27T18:17:00.002-06:00

Maker/Experiencer

The survey said that I am maker and an experiencer, and to be honest, I was really surprised about how much i agreed with the descriptions. I do enjoy working on projects and usually, they usually turn out alright. I'm not sure if working on physical projects is what i do to express myself, I think it's more along the lines of entertainment, but the main point i think is the fact that I do enjoy the world by working on it. Also, the survey said that I am practical, which is extremely accurate. For example, i think a sleeping bag is the best since you can use it as covers and also as a bed wherever you take it. I really don't care about being comfortable and luxurious, and material possessions, at least in my eyes, don't last, so they serve no purpose other than being tools.

However, i disagree with the survey when it says that I would have little interest outside of family, work, and physical recreation. I believe that there is so much more outside of all that, and if one wants to experience life to the fullest, one has to go out, take some risks, and live life. I am not suspicious of new ideas in particular, i just think that all ideas, old and new, need to be thought through before any of it is put into practical use and i think most people do that. Lastly, the comment about government and big business is only partly correct. I don't think that making a generalized statement about loving or hating the government can be true all the time because different situations call for different solutions/governing skills. There is no one answer to all the problems we face. I do distrust big business for personal reasons, but not to the extent that i label all of them as terrible.

Online Assignment (Meredith Lee)

2011-02-27T11:54:00.000-06:00

Experiencer/Innovator

My primary type is an experiencer; this means I am motivated by self- expression. Experiencers seek variety and excitement, savoring the new, the offbeat, and the risky, they also use their energy in outlets such as exercise, sports, outdoor recreation, and social activities. I think this description fits me well; I love new, exciting things. I especially enjoy new forms of media I can try and use. I also do put my energy into sports and exercising. The survey also says that experiencers are avid consumers; unfortunately this is true also. They spend a high portion of their incomes on fashion, entertainment and socializing. They like to have the “cool stuff”. I do love to shop and spend time with my friends; and I do end up spending most of my money on these three categories.

My secondary type is an innovator. Innovators are successful, sophisticated, take-charge people with high self-esteem. I guess I don’t know if I am very successful yet; but I would like to think that I do have high self- esteem. Also, innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services. Again, I believe this is accurate; I do love my role as a consumer. I love to shop and purchase items I believe are necessary. Image is important to an innovator, not so much as to deal with status, but as an expression of taste, independence and personality. Also, variety is necessary. I really do need variety in my life; I like that things are never the same day after day.

Online Assignment #3 [Haley Hensen]

2011-02-25T16:38:00.002-06:00

I am an Experiencer...

Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and sped a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff.

Do I think this accurately reflects my consumer life? Not really.

I am young and enthusiastic, but I am by no means an impulsive consumer. I am conscious about the things I consume, especially while in college. I don't have a lot of money to be spending and I realize that this is a very critical point in my life, where decisions matter. The same goes for new possibilities: I am indeed enthusiastic about them, but I take time to think them through. I seek variety and excitement, but I definitely don't savor the risky. Instead, I like to think that I savor adventure.

The one part about this description that is spot on is the fact that I channel my energy into exercise. I love running and outdoor activities...anything to get my heart racing!

Finally, the last part of this description is probably the farthest from being true. I value taking care of myself and looking presentable, but I don't worry about keeping up with the latest fashion or having the latest and greatest "cool stuff."

Response to the Budget Repair Bill

2011-02-21T08:05:00.002-06:00

When I applied to Madison, my dad jokingly said he'd only let me go if I promised to watch The O'Reilly Factor every night. When I first enrolled in this class and asked my parents for a subscription to the New York Times, my dad offered to get me the Chicago Tribune. Without having to spell it out for you, I'm sure you're beginning to realize I come from a more conservative family. And, because I don't follow politics too closely-especially Wisconsin politics-I'm put in an interested position concerning the new Budget Repair Bill.

From one side, namely my parents, I'm told that this is something that needs to be done. It's not the 90's anymore and we can no longer act as if it is. States are going bankrupt and, if we're not careful, Wisconsin will follow the same fate as New York and California. Measurements have to be taken, even if that means relinquishing some benefits.

On the other hand, I have the state of Wisconsin hard-coring this Bill and all it's evils onto me 24/7. Specifically concerned about the Bill is my roommate, both of whom's parents are employed by a state university and, as such, will be directly and noticeably affected if this bill passes. She says that to take away the right to collective bargaining is to take away the tools of democracy. Without collective bargaining, we would still have six year old girls in sweatshops working at half of minimum wage.

Do I think she is taking this a bit far? Yes. Do I think my parents may be slightly unsensitive because they are neither employed by nor residents of the state? Yes.

So where does this leave me? Well, to be honest, I am not really sure. Regardless of my parents associations, I'm currently leaning towards passing the bill. This bill, if passed, will effect many other states-I'm thinking specifically of Illinois, my home, but I'm assuming many others as well. We can't keep spending money that we don't have. We are bargaining against our futures-futures in which too few people are already bearing the cost of too many Social Security problems. We need to alleviate the pain, we need to divide the burden so as to ensure a safer, more managible tomorrow. If we continue to spend money we don't have, to support benefits and salaries outside of the state budget, we will not be avoiding a problem today-we will be worsening the problem tomorrow.

Budget Repair Bill Response (Mel Highbloom)

2011-02-21T00:06:00.005-06:00

After spending a day at the capitol, emerging myself into the protest, rallying with the people of Wisconsin, I have developed one question out of the many I have thought of during this week of protests. Are the quirky, creative, pop-culture referencing signs, slogans, and banners ethical?? I have seen an innumerable amount of signs relating to the hatred of the bill and everything that Scott Walker stands for at the moment. Signs from the mild, "Kill the Bill" to the cutting, "Oh well, if my education is being slandered, I'll just drop out of college and become governor". Some reference pop-culture songs such as Eminem and Rihanna's, "Love the Way you Lie" or Jersey Shore's popular dance move, "Fist Pump if you believe in Kill the Bill". I could go on and on. These signs, as attention-grabbing, intriguing and entertaining as they are, really shed a different light on the protests as I see it. This is a political issue relating to all different people involving everyone and disrupting much of the peace in Madison and at the University. Are these signs controversial? Do you agree? Do you think they add or detract from the importance, purpose, and point of the protest? Would the rally be the same without them?

Budget Repair Bill Reponse

2011-02-20T23:22:00.000-06:00

I’ll start off by saying I’m on the fence about where I officially stand on Scott Walker’s bill. I agree with some portions and have opposing views to other parts. For example, I believe for the benefit of our state economy public employees should contribute more to their health care and pension funds. What they’re being asked to pay towards their health care and pension would still be under the national average for the public sector and lower then many workers in the private sector. Even as someone who doesn’t like unions, I don’t necessarily think Walker is doing the right thing by trying to destroy them. I’ve always believed that the way unions are build coddle the bad teachers while punishing some of the great ones. The solution isn’t eliminating them, I think the solution lies in limiting their power.

I did finally make it out to the protests on Saturday and was surprised at what I saw. I didn’t want to go because I dislike large gatherings but I figured because it was such a historic event I should check it out. There was something special in seeing so many people out there fighting for something they believed in, even if I didn’t agree with their view. This is what makes America so great, that people can peacefully protest for things they oppose. The one thing that did get under my skin were the comparisons people made between Walker and Hitler, Mussolini, Mubarak or Kim Jong Il. These claims have no basis and make the person look incredibly uneducated to the situation even if they’re kidding. The things those tyrannous dictators did to their citizens isn’t even close to what Scott Walker is attempting to do. That said I really hope people stop posting politically charged Facebook statuses, those are annoying.

budget repair bill response

2011-02-20T22:54:00.000-06:00

In response to professor downey’s email: Currently there is a lot of protesting going on at the capitol against Governor Walkers budget repair bill. Classes have been cancelled at colleges and high schools so that teachers can go the capitol and protest. This has not been something easy to ignore with the crowds of people shouting their views on the matter. I have not made it to the capitol but I have been asked to leave class in protest and wish that I had gone to see what it is all about. I definitely think this is a time when Madison is living up to its name when it comes to being a liberal school that is not afraid to voice its open. Walker wants to cut benefits for unions, such as teachers, in order to help with the budget deficit. This means that the workers incomes will be reduced. Democrats fled Wisconsin in order to avoid voting on the bill until negotiation has occurred. I cannot say that I have my head all wrapped around what exactly is going on. I am, however, trying to learn more about it every day through talking to people, observing, and reading news articles. As far as where I stand, I would say that I disagree with the bill. I understand that there is a budget deficit that needs to be fixed but I do not think that it should be mended at the price of education. I believe that education is priceless and should not be taken away under any circumstances. It is necessary for success and quality of life, along with the future of our country. If we cut benefits for teachers and other unions then education is going to be compromised. So, economic reform is needed but I agree there needs to be negotiation on how that is achieved so that education is still a priority.

Budget Repair Bill Response

2011-02-20T21:15:00.002-06:00

Here is my response to the email from Professor Downey. Over the past six days, protests have been erupting across the state especially here in Madison. Thousands of public employees, supporters of these employees and the some supporters of the bill have been gathering to have their voices heard about this bill. A general consensus has been made that Wisconsin, is indeed in need of economic reform to get out of this deficit, but, opposers of the bill express that the limitations of their collective bargaining rights are unfair. As a frequent attendee of these protest, it seems that the opposition wants to emphasize the importance of keeping their collective bargaining rights intact and it is not about pensions and health insurance. People are furious that these rights are being infringed upon and want their voices heard. As for me, I am in opposition of this bill. My dad and my step mom are both police officers, and although their collective bargaining rights are not being effected the pensions and health insurance changes will have a profound effect. Let us look towards article 23 of the Universal Declaration of Human Rights, article 28 of the Charter of Fundamental Rights of the European Union, or the 2007 Supreme Court ruling in Canada which all stress the importance of collective bargaining and the rights of the workers. I believe negotiations need to take place to keep the collective bargaining rights intact while balancing the budget. Yes, easier said than done, but our compromises do not have to come at the price of our public employees.

2011-02-16T10:42:00.002-06:00

I am a media mover.

I do not think that this describes me that well. I use the internet every day but I could easily live with out it. I only watch one channel on the tv and that is rare, I could also live without television. I would much rather read a book than play a video game. I do use a lot of technology as far as cell phones and mp3 players, those are the only things I believe to be absolutely necessary. Otherwise, I could easily live without so much technology in my life.

What Kind of Media User Am I?

2011-02-16T02:15:00.002-06:00

If you are a Media Mover, you have a wide range of online and mobile habits, and you are bound to find or create an information nugget, such as a digital photo, and pass it on. These social exchanges are central to your use of information and communication technology. Cyberspace, as a path to personal productivity or an outlet for creativity, is less important to you.

I think this describes me pretty well. I use a wide array of media to entertain and learn from. I watch a lot of television. I am on the internet constantly throughout the day. If I am not in my room, I spend a lot of time on the internet from my Blackberry and I always use my I-pod to listen to music as i walk to class. I don't use media so much for creativity because that is not what I am looking to get out of it.

“Google and Money,” Research Report (Ben Schumacher)

2011-02-16T02:09:00.000-06:00

The article, “Google and Money!” is all about Google and how they make their money and how they have become the best search engine on the internet. Google makes almost all of their money through advertisements, but the way in which they determine how much each advertiser will pay is somewhat unique. One of the reasons that Google is superior to other search engines is because they created a way to bring the most relevant search items to the top of the search list. One of the other things that Google does is to put advertisements on the side of the page that are relevant to the search that is being conducted. This allows the advertisers to maximize their money by targeting an audience that is likely to be interested in the product or service that they are offering. The way that Google sells advertisement space to customers is by charging them on a “cost-per-click” system which charges advertisers for each time a user clicks on an ad that is displayed next to related search engine results. The article also talks about Google’s interest in the ability to target a tightly knit group of people. Through the advancement of social networking and the increasing connections of all types of media, advertisers will be able to direct their ads at a very specific group of consumers. Because of people’s concern regarding privacy, Google is considering allowing users to pay Google the amount that advertisers would otherwise offer the company to reach them, in exchange for an ad-free internet.

Charles Petersen is an associate editor at n + 1. He has written for The Village Voice, The San Francisco Chronicle, and The Wall Street Journal.

There is a lot of literature about media and especially Google as it is becoming a huge influence in American media. Googled: The End of the World As We Know It, is a book written by Ken Auletta that discusses the concerns around the growing influence of Google. The book looked at the meteoric rise of Google and how it has and will continue to influence the world of media as we know it. The book also looks at the issue of Google Books and the issue of copyrights that Google faces with this branch of its business.

Another author that has written about Google is Nicholar Carr who wrote The Shallows: What the Internet Is Doing to Our Brains. Carr focuses on the effect that displays on the internet have on our brains and ability to comprehend information. Carr argues that thanks in part to Google, the internet has been built to process information efficiently, rather than to encourage deep understanding. Carr said that Google creates a situation in which there is too much information to process which leads to confusion and distraction among its users.

For those not in J201, you can of course find this reading on Google by searching the article title and the name of the author. Google has brought information from around the world, right to our personal computers.

Online Assignment #Numero Dos!!

2011-02-15T22:56:00.002-06:00

Results:

You are a Media Mover

Feedback:

I agree with this 100%. I use the Internet to watch movies/TV, download music, research, or Facebook. I also use my phone to text, make calls, play games, go online or send pics. I also love posting and sharing things through both networks. Very legit quiz:)

Online Assignment #2

2011-02-15T22:04:00.002-06:00

According to the online quiz, I am identified as the "ambivalent user." I would hands down agree with that, especially after looking at the other typology groups! I definitely have integrated media into my social life and use it as an entertainment outlet. I am an avid user of facebook and I often check my email. Like any other college student, I use my cell phone to stay connected and make plans. But, whenever my cell phone breaks or my internet is out of commission for several days, I am reminded of how nice it is to not have to constantly be worried about responding to texts, checking email, or seeing what is new on facebook. I do not feel that "I am out-of-the-loop" rather I am relieved of my duties I sometimes feel pressured into in our media centered society. Overall, I see the benefits of media, however, I sometimes feel too connected or trapped.

Online Assignment #2 Perri Lumish

2011-02-15T20:12:00.002-06:00

You are an Roving Node

If you are a Roving Node, you are an active manager of your social and work lives using your mobile device. You get the most out of basic applications – such as email or texting – and find them great for dealing with the logistics of your life and enhancing personal productivity. You are more of a hub for information flows than a source of digital content. You are heavily reliant on all of your ICTs for communicating and gathering information.

For the most part, I agree with the category that I was places in. Internet and my cell phone are both major parts of my everyday life. My laptop and blackberry are the two things I put away before I go to bed, and the two things that I immediately use when I wake up in the morning. I use my phone continually throughout the day, mainly to keep in touch with my friends. If I forget my phone, or it's dead, I find it extremely hard to get through the day and feel disconnected. I'll admit, I am completely attached to my blackberry. I feel that I'm more attached to my phone because I carry it with me throughout the day, but when I'm at home my laptop is what I use more. I use my laptop mostly to download music, watch my shows, and go on Facebook. That's where I'd disagree with the category that I've been places in- I don't use my electronic devices for more of an internet source. I'm more concerned with keeping up to date with my music and staying in touch with my friends. In general this category applies to me because I am in fact heavily dependent on my devices on a regular basis.

I Am A Digital Collaborator

2011-02-15T19:00:00.002-06:00

I would have to agree with the results of the survey for the most part. Majority of the time I am online, I'm connecting with others and sharing original content, whether it's photos or a blog entry. It also mentioned my alleged comfortableness with digital devices, which is completely true. I consider myself as tech savvy as the next person and I embrace new technologies as they become available to the public. The only thing I noticed with this survey is that the questions seemed a bit outdated, and perhaps would have been more relevant if the survey had been given about 6-10 years ago. Maybe it was just me, but I felt the questions were too broad and should have been presented to an older generation. But for all I know about survey-generating, it was perfectly suited to label me correctly based on my answers, which I believe it did.

2011-02-15T17:24:00.001-06:00

You are an Digital Collaborator

If you are a Digital Collaborator, you use information technology to work with and share your creations with others. You are enthusiastic about how ICTs help you connect with others and confident in your ability to manage digital devices and information. For you, the digital commons can be a camp, a lab, or a theater group – places to gather with others to develop something new.

I don’t think this evaluation of my tech habits through this survey correctly identifies my lifestyle. The primary reason I use the technology is to connect with friends and keep up to date with the news. I was described as a Digital Collaborator which meant I used technology primarily to share creations I’ve made with others. I rarely due this because I think the forms of media shared through the Internet are more artistic and that doesn’t embody my personality. I think a person who was really artistic or was a musician would be better suited as a ”Digital Collaborator.” The only things I share on the Internet are photos periodically.

I think a better description of me would have been an ambivalent networker. I use my cell phone to stay in touch with friends and family on a daily basis. I’m almost always texting or reading news on my phone. As counter productive as it is, I’m almost always on Facebook. I don’t go on the social networking site to keep up with every ones live as much as I do it to talk to friends who live far away. The other reason I use technology is to stay updated on the latest news. Whether it’s sports or world news, I’m reading some publication on a daily basis. Technology is incorporated into my habits because I rarely read an actual newspaper, I just look up articles online. These reasons make me feel that the survey may have not given an accurate description of my technology traits.

"The Youtube Community," Discussion Questions (Young Hsu)

2011-02-15T16:41:00.004-06:00

This article begins with the idea of an online community. The authors say that the online community is reflective of face-to-face communities and that they are just as active or even more active than the face-to-face ones. Would you agree? How would you define a community? Are you part of an online community and does it "enhance existing relationships?"

Youtube has been criticized for being too lax with what they allow to be on the website AND for being to strict about censorship. What is you opinion? Has Youtube become a tyrant or are they just regulating the website so that it is user friendly for all ages/cultures? Youtube has also been criticized for facilitating copyright infringement. The article states that there is anywhere from 30% to 70% of copyrighted material on Youtube, and despite Youtube's effort of mass deletions and account cancellations, this problem continues. First off, is this problem even solvable, since there is a huge gray area of what is "far use" of copyrighted material? How would on approach this issue?

The next few section of the article focuses on how one contributes to the Youtube community. Users have the options of posting videos, commenting on videos, and being "haters." I think the most important question in the sections is this: How has Youtube affected you and how have you affected the Youtube community? Has it even affected you at all? Personally, I think that Youtube has just been a place where people go get entertained. Honestly,funny viedos and popular events caught on camera are the only things i go on Youtube to watch. But i know that's not the case for everyone. Youtube can be a place for people to be heard and a place for people to, like the article said, discuss and debate. Everyone uses Youtube in their own way.

I am an ambivalnet networker

2011-02-14T16:41:00.004-06:00

You are an Ambivalent Networker

If you are an Ambivalent Networker, you have folded mobile devices into how you run your social life, whether through texting or online social networking tools. You also rely on ICTs for entertainment. At the same time – perhaps because of the volume of digital pings from others – you may sometimes find all your connectivity to be intrusive. You are confident in your ability to troubleshoot your various information devices and services.

Well, I think this is at least partly true. I do carry around a cell phone with me almost every time i leave my home, but its more of a watch than anything. I don't really use it to text message or call anybody unless its just a reminder or something really important. I don't own a smart phone, so i don't constantly update stuff online. Honestly, i think doing that is kinda stupid because its a waste of my time, but that's just me. I do use TV and other media to keep me entertained, but the thing is that i find watching Clay Matthews light someone up is just as enjoyable when i do it to some of my friends. Similarly, watching basketball is just as entertaining as playing basketball. I guess i don't rely on media for entertainment; it's more like i can be entertained by media. I'm not sure i can say i find being connected all the time to be intrusive, but i really don't care about a lot of things my friends post online. For example, i really don't care much for pictures posted about what people had for lunch, them hanging out at the same spot we've always have hung out at, and posts about how Glee is the best show ever (it's not, but again, that's just me). I don't care much for new technologies either, because in a few months, it's not new anymore and then i can get it for a way cheaper price. I have an MP3 player that holds 8 GB of songs. That's way more than enough for me and i don't see myself replacing it any time soon. it still works and i still find it useful, so it's not going anywhere. Also, if things break, i usually try to fix it myself before buying anything new, so you probably won't find anything really new at my home.

Well I might as well do it too...

2011-02-14T00:33:00.001-06:00

You are an Ambivalent Networker

This description is pretty spot on. The idea of "folding mobile devices" into my social life is more accurately described as simply carrying my cell phone with me most of the time (which is not a smart phone, by the way). The entertainment part is more true than I'd like it to be. That's the main reason I don't have a smart phone, actually. I agree with Jenni that a good portion of these behaviors is shared among most of us; I think what creates the distinction among these categories is the psychographics. I use a lot of these devices, but I don't see myself as dependent on them, and I don't particularly embrace them. I don't fight the technology wave, but I don't hop on a surfboard and ride it, either. I just float.

Media Mover

2011-02-13T18:34:00.002-06:00

You are an Media Mover

Do I agree with my assigned category? For the most part, yes. I agree that i will "find or create an information nugget...and pass it on", but the one thing I'd disagree with is that I "have a wide range of online and mobile habits." I mainly stick to Facebook and email accounts, with the occasional meandering onto my hometown newspaper's website or news about Badger athletics. My relationship with the media is mainly social, like the description says, and I really don't use it for "personal productivity", since most of the time I spend on Facebook is time spent avoiding my homework. I am not generally a seeker of information unless it is necessary for a class or is pertinent to my social life (ex: status updates or picture uploads). My phone is the same way: it is an extension of my hand that I feel almost naked without, but again, it is purely for social needs. I rarely use the media as an outlet, but I am definitely a major consumer of it.

2011-02-13T15:28:00.002-06:00

You are an Media Mover

Do you think your assigned category accurately reflects your technology life?

Yes, I do. In terms of my online habits, I often find myself steeped in at least four internet browser tabs at a time. I am typically bouncing from Facebook to ESPN, to Yahoo!, to Amazon, or to a variety of periphery sites. Generally, I need this sort of life pulse on my friends and interests, even while I'm doing something constructive like homework. In that sense, I am "bound" to live off of these internet streams. Furthermore, I use these tabbed pages to unwind from a long day of work as well. Even while I am writing this I have 8 other tabs open (6 academic, 2 miscellaneous). These online activities do not necessarily improve my "personal productivity", but more serve as an outlet for creative communication that I use on a daily basis.

My mobile habits would also support my "Media Mover" title. Just yesterday I used my mobile phone to video capture my fellow Badgers and I storming the court after we were victorious against the Ohio State basketball team. But, for the most part, I find myself mass texting my friends and family to get some sort of pulse on local events (hangouts). My attached time with this device over the last 5 years of my life has lead me to have my phone with me at all times. And in that sense, there is a general feeling of abandonment if I were to leave my house without my phone. I often get worried that someone will need to talk to me, be it a medical emergency or some personal consoling, and I will not be able to talk to them. In all, I guess I can say that my habitual use of social utilities through online and mobile media has definitively led me to become a "Media Mover".

online assignment #2 - what kind of tech user are you? - sarah austin

2011-02-13T15:13:00.002-06:00

You are an Roving Node

do you think your assigned category accurately reflects your technology life?

I believe that my assigned category does reflect my technology life fairly well. I use a lot of technology to stay in touch with friends through facebook, texting, email, etc. At the same time I find technology useful for managing my (school) work life - that is finding information on the internet, looking up news, creating calendars for my homework, etc. Without all of these things, I think I would feel very unorganized and disconnected from others. Technology allows me to be productive academically and socially. I would also agree that I am more about using technology and information rather than providing my own digital content to the technological world. Although I do have a camera, I am hardly ever the one to use it and then post pictures on Facebook. Further, I do not have things like my own blog and I don’t post videos on YouTube. I can go on to agree that my mobile device, more specifically my iPhone, is what I use more than any other device to engage in technology and manage my life. On a daily basis I use my phone much more than my computer to do many things. My phone is how I text, call, do the majority of my e-mail, listen to music, look up information on the internet for classes, make lists, go on Facebook, add upcoming appointments to my calendar, and even check the weather. My iPhone is like my world all wrapped up in one little device. It grants me access to so many things that I need, I ALWAYS have it with me, and I don’t think I could function on a day to day basis without it.

Online Assignment #2 -What Kind of Tech User Are You? (Mel Highbloom)

2011-02-13T02:53:00.006-06:00

You are an Digital Collaborator

Do you think your assigned category accurately reflects your technology life?

i do think my assigned category accurately reflects my technology life. I love to create things online using the newest websites and social networking sites. I think the Internet is a great way to communicate with people from all over the place. I'm pretty confident in using new media or managing digital devices and information but sometimes I need help. The first time I got my BlackBerry I had the hardest time learning to use it. I found it very frustrating as it was so different from all of the other phones I have had in the past. But now, after a year, I don't go anywhere without it! Media and new technologies definitely enhance my life but I also feel that they can complicate it. I hate being out to dinner with friends and see everyone texting behind their phones or be talking on the phone with someone while they are half listening and simultaneously reading an e-mail. I think technology and digital media are great things and the advances that are happening with them are quite astounding, but I do think that we need to be careful because, after all, talking behind a screen is a false sense of communication. It is just not the same having a conversation through Facebook or e-mail as it is on the phone or in person. I do love digital media though and I don't know where I would be without it.

Google and Money! Discussion Questions (Mel Highbloom)

2011-02-12T20:24:00.004-06:00

This article discusses many of the different aspects and problems relating to the advertisements appearing on the Google website. The article opens up talking about all of the different media associated with Google for example, Google earth, Google alerts and Google translator. Which, if any, of the Google media sites mentioned, do you use in your daily lives?

What do you think is the main point of this article and what did the author want to get across to us media users? Can you summarize it in a sentence or two?

In one paragraph, the article discusses “page views” versus “click-throughs”. The difference is a result of charging small amounts for each time an advertisement was seen or larger amounts for the less frequent times when someone clicked on an advertisement and then was redirected to that new website. It goes on to discuss that a viewer searching for cheap car insurance would be more likely to click on an advertisement about car insurance then say, would someone who is just browsing the news articles. How do you feel about this? If you were looking for a new hockey stick, would you be more likely to click on an advertisement for one if you were searching for it in a search engine right then and there, then say, if you were reading the news, but needed a new stick, nonetheless?

What is the difference between “page views” and click-throughs”?

I found particularly intriguing the paragraph on targeting a circle of friends or family. They use an example of a young woman who is pregnant and searching on her computer for diapers and strollers. By looking on her Facebook at her relationship to another women, coded as mother-in-law, they would start putting ads on the mother in laws’ computer for diapers and strollers. Do you think this is even ethical? Is it an invasion of privacy? If so, how do you think the mainstream media users will feel about this?

In my paper on media I referenced George Orwell’s 1984, so I found it interesting that this article did as well. It talked about how Google could become, with the advance of new advertising technologies, something like a “big brother”. Is this something that you can see happening in the near future? At all? Does it scare you that Google, something that we all use for endless homework assignments and papers, could end up controlling us?

Haley Hensen-Online Assignment #2

2011-02-10T21:13:00.002-06:00

"You are an Ambivalent Networker"

"If you are and Ambivalent Networker, you have folded mobile devices into how you run your social life, whether through texting or online social networking tools. You also rely on ICTs for entertainment. At the same time--perhaps because of the volume of digital pings from others--you may sometimes find all your connectivity to be intrusive. You are confident in your ability to troubleshoot your various information devices and services."

I am actually quite surprised by how accurately this description matches my relationship with the media. While I'm not a heavy user of social networking sites, and I don't feel the need to text all the time, I have slowly integrated, or "folded", these two things into my social life. I wouldn't say that I rely on ICTs for entertainment, however. I get much more enjoyment from personal interaction with my friends, family, and people in general. When it comes to finding my "connectivity to be intrusive", I would completely agree with the description. Sometimes I find it overbearing to have to answer emails several times a day everyday and turn in assignments online at random times of the day and night. There are definitely days I don't even want to touch my computer. As for the last statement in the description, I agree that I am confident in my ability to troubleshoot various information devices and services. I think critically about all the information I get form media, and I choose my sources wisely.

Online Assignment #2: What Kind of Tech User Are You?

2011-02-10T10:56:00.002-06:00

You are an Media Mover

I'm a Media Mover, wahoo! I'd say this is a pretty accurate portrayal of my "media personality." What the quiz said about sending on digital photos to other people/sites: very true. I've recently gotten really into taking "muploads" (mobile uploads) when I go out. Before that, I NEVER took photos, I broke my camera years ago and never found the use for having a new one. Any photo I really wanted I could just grab off of Facebook and drag into my iPhoto albums or my mom would take for me(she's a bit of a photo junkie). But now that I'm at school, many a miles from my mom and her Cannon, I've had to start capturing my nights/events myself..and I LOVE it!! With one little click I can send my friends, family or Facebook snapshots of funny events, yummy food, that night's outfit choices (yes, I know, embarrassing) or a moment that I wished they were there to witness. Gosh, I love the power of Blackberries!

Addressing the other portion of what the quiz said about me, you know, the whole not being so interested in the web as a form of expression and whatnot? Well, I guess I would have to agree. I like mobile uploads, I like Facebook stalking, I like Netfilx and I love NewYorkTimes.com, but other than that, I don't care too much for the internet. I visit a solid three to five websites on average and my phone is, of course, important for my entertainment and safety, but I don't feel the need or want to have a blog or anymore websites visited than I already do. The internet mostly detracts from productivity which is why I usually delete my Facebook account once or twice every month. I hate easy it is to waste HOURS of time doing absolutely NOTHING.

Anywho, that's about all. Nice little quiz, pretty accurate! Bye all!

What kind of media user?

2011-02-09T15:56:00.003-06:00

You are an Media Mover

I agree that I am a media mover. I am not obsessed with media; but it definitely makes my life easier. I enjoy using a variety of media mediums. I often have the T.V. on while I'm listening to music on my computer, looking at my Facebook or using my computer for homework assignments, and texting my friends. I am definitely a media multitasker. I love that there is such a wide range of media that I can choose to use; I can pick and choose what kind of media forms are right for me. I use the media for entertainment, communication and news. I watch television and listen to music for entertainment. I text/ call my friends and family and use Facebook for communication. I watch the news on television and also use the Internet to keep up to date with the news. Sometimes, my love for media can get in the way. Now, I can't study without music playing; sometimes I go on Facebook instead of starting my homework. Also, I’ve been known to call and text my friends and family during class and other non- appropriate times. I am not as interested in things in cyberspace such as blogs and wikis for personal use. I am more interested in using media mediums that save me time and effort. On Facebook, I can communicate with tons of people, most importantly my friends and family. When I watch T.V., I can surf through a hundred or so channels with multiple shows on each channel. When I listen to music online, I can use Youtube or Pandora to access thousands of songs. I love media where you can get the most bang for your buck; and that means I have to spend less time and effort trying to accomplish the things I want to get done.

James' Tech User Category

2011-02-09T14:29:00.003-06:00

You are an Roving Node

If you are a Roving Node, you are an active manager of your social and work lives using your mobile device. You get the most out of basic applications – such as email or texting – and find them great for dealing with the logistics of your life and enhancing personal productivity. You are more of a hub for information flows than a source of digital content. You are heavily reliant on all of your ICTs for communicating and gathering information.

I think this describes me very well. I am mainly a consumer of media, and i use it, as it says, to manage my social and work life, and i think that technology really helps me in my life. I dont really do too much as far as putting my own content on the web. I use the web more for getting than giving. I think that technology is very helpful and so i use it to help simplify and streamline my life. I have a smart phone so it lets me do all this no matter where i am or what i'm doing. Being this connected might not be ok with some people but i like it, and yes i do turn my phone off every once in awhile. Im not exactly sure what ICT's are but i guess i am reliant on them for communicating and gathering information.

Research Report

2011-02-09T09:22:00.001-06:00

The city of Chester, Vermont ironically opens the article with the examination of its relationship between the past and the future. The leading industry in the city uses past documents to move into the future of “digitalization” through public records. This concept of creating an electronic archive produces implications and concerns that arise from the transition from physical text to a digital format. The controversy began when the Google Books project started scanning public documents online, thus, creating a vastly accessible database otherwise rarely attained without the corporate help of Google in their mission “to make offline information searchable online (242).” This dilemma brought up issues other premodern-technological societies did not have to deal with and current cultures struggle as they attempt to answer--how much private government information should be accessible to the public?

The two sides debate over accessibility and digital preservation and the issue of copyright infringement. With Google as the forerunner for this operation, many people have targeted and criticized their actions. Jenneney condemned the methods as to which knowledge has been distributed and emphasizes his skepticism at the notion of “universal knowledge (256).” His frustration seemed more fueled by Google’s hegemonic position and society’s stupidity rather than the initiatives themselves. Additionally, many others accuse Google of its conflict of interest. This claim, I believe, does not hold much validity. It is quite obvious that, although Google may be invested in the cataloguing of knowledge their greater purpose is economical (just like any other corporation) and will do whatever makes more fiscal sense. Moreover, if oversimplification, as Jenneney argues, is such a bad thing then another business will eventually invent a new method and usurp Google in the age of digital archiving.

Another issue resulting from the electronic transition, is the concern over tangible losses. Critics who oppose such changes “argue that conventional texts are designed to encourage adaptations and appropriation of materials in the public domain while simultaneously preserving the act of reading itself as a private activity done by an individual without surveillance (262).” As seen in the article and by the author herself, physically obtaining certain texts were overall inconvenient and time consuming. So the question is: is it better to have the digital texts with the loss of the tangible perks or have the tangible perks without the accessibility of the texts? But, in a consumer demanded society, if the reader feels that the tangible loss is too grave they will revert back to traditional reading thus making archiving obsolete. Lastly, as we grow older it is harder to speak for the future generations who have been raised in a completely different technological culture where what may have been appropriate for us may not be suitable for such future generations.

When referencing current new stories, one can see this debate over accessibility and ownership is not over through the incident of wikileaks. As we look at ownership disputes still happening over land and property, it is discouraging to hope that intangible arguments could be solved any easier. Christina Borghram accurately states that electronic archives are “a site of conflict and power struggle (277).” But recently, libraries have been embracing the digital age through the use of Flicker and Facebook, so can this be a new marker on chronology of progress?

Discussion Questions- Growing Up With Televesion

2011-02-08T12:30:00.002-06:00

In this text, Gerbner discusses how television veiwing has affected our lives, how it has changed our outlook on everything in life.

I think the most important thing for this reading is:

how much television did you watch growing up/ now and how does that influence your outlook on the world?

Do you think television has changed your perception of reality in the world?

Personally, I never watched too much t.v. and I dont know, so I don't think my reality is skewed like he references in the reading. I always understood that families were different, women had other roles besides in the home, and that violence was wrong. Does anyone else feel differently about this based on the amount of television the watched/which programs they watched?

Discussion Questions- Reading Room: The Nation-State and Digital Library Initiatives (Meredith Lee)

2011-02-06T21:12:00.004-06:00

In the article, Elizabeth Losh delves into the controversy surrounding the nation- state and the growing popularity of digital libraries. Chester, a small town in Vermont, leads the charge in the accessibility of information in the United States. The Readox Corporation in Chester is currently digitizing the U.S. Congressional Serial Set; this includes the U.S. Congressional Record from 1817 to 1980 (239). The Serial Set comprises of hearings, speeches, public comments and votes, which are usually recorded during the legislative process. Also, tables of statistical data and over 50,000 maps are included in the Serial Set. “The digitization of the entire work by the private sector is being done in Chester by the Readox Corporation” (239). The Readox Corporation is taking on the industry of digitizing documents single- handedly. Digitized information is portrayed in the media as being in the media as automated and mass produced; however, workers at the Chester plant maintain the large computer servers; employees make corrections on citations, add information about illustrations and other editing tasks.

-How safe is it for one company to dominate the industry involving the copying of original works to digital media? Do you think a single corporation is socially responsible enough to digitize documents such as those form the U.S. Congressional Record?

The Google Corporation began to digitize information in 2007; soon, the company’s project “to make offline information available online” was put into motion (242). Google’s actions quickly alarmed much of the publishing world. Publisher’s worried about the right to their original works; and launched a massive class- action suit against Google. “On September 20, 2005, the Authors Guild filed a class action suit against Google, alleging that the company was ‘engaging in massive copyright infringement’’’ (242).

Do you think Google should be able to copy other author’s works and publish them to Google Books for the general public? Have you ever utilized Google Books for your benefit? Would you agree that Google “engages in massive copyright infringement” by publishing original works?

I have personally utilized Google Books before. As a student, it is very beneficial to use if you only need to read a few sections or pages from a book. Copyright infringement or not; it often saves me money. Since the texts are published online, they can be easily accessed and often for no charge. Which is great for poor college students across the country.

In a society with an insatiable appetite for technology, Losh points out that, “Libraries must continue the transition to this future without delay in order to retain their significance as information providers” (251). The U.S. and Britain have begun to incorporate their Serial Sets into digital media and online, while France is more hesitant to be as user- friendly with their government legislature. Jeanneney, a French author, has “concerns about privatization of public resources, proprietary technologies and confidential contracts” (256). Losh finishes the article with thoughts about truly public digital libraries in the United States. At this point in the U.S., the public isn’t pushing for all digital libraries; and the government doesn’t want to subsidize one.

Do you think countries should put allow the digitization of their documents to be published online for the public? If so, how much government information online is too much?

"The Marketplace of Ideas," Discussion Questions (Young Hsu)

2011-02-01T10:46:00.012-06:00

The article revolves around the idea that freedom of speech, press, etc is like a capitalist marketplace where people compete for attention and truth. I think the first question we have to ask ourselves is do we agree with that metaphor? The authors do say that it is an imperfect metaphor to describe media, but is the metaphor even close to what it really is? One could argue that the article itself is a miniature version of a marketplace of ideas, since it provides different looks on how freedom of speech can and have been used, BUT one could also argue that the "marketplace" really is just a jumble of ideas trying to get peoples' attention without trying to unveil any truth, and in our day and age, many people just tune into media that they enjoy while blocking out others that they disagree with.

In describing the history of the marketplace of ideas, the authors bring in John Mill's (nineteenth century economist and philosopher) idea that "the only legitimate reason for interfering in the liberty of others [is] to prevent harm to other persons" (142). This is a great idea, but where does the government/society draw that line? The article brings up the case of Abrams vs. United States, where Russian immigrants printed leaflets supporting the Russian Revolution and the workers of the world. These immigrants were imprisoned for violating the Espionage Act of 1917, because the the leaflets were viewed to be critical of the U.S. government. In this case, did the government go too far?

The article also gives rise to the question: will truth always be found in freedom of speech? There are individuals which society might regard as "liars, scoundrels, and blind fanatics," and their take on the world or certain events just adds to the confusion and chaos of the "marketplace." Is misinformation always ignored or even caught? How high is the price for truth when there are always individuals putting their own "spin" things (ie. political campaigns)? These are really dense and complicated questions and, honestly, I personally don't think there ever will be a definitive "correct" answer.

How fair is the modern process of circulating messages? In an argument, wouldn't the side with more financial support get the most exposure and attention, making it seem like they are the only solution? In the idea of a marketplace, we assume that everybody involved is able and willing to evaluate each message and come up with an opinion of their own. However, that is not necessarily true. As state above and in the article, many people today tend to gravitate toward the side which they are most comfortable with and refuse to participate fully in the marketplace. "Society is increasing witnessing large portions of the population choosing to avoid the marketplace and flee the flood of information that is increasingly rising in the modern communications environment" (148). This quote from the article brings up the question: Is is a beneficial to have a huge amount of media? We only have to time and ability to weed through so much.

Near the end of the article, the authors talk about how we can "fix" the modern media situation. It isn't only an issue with the media corporations becoming too dominant and only covering profitable stories; it is also an issue where the public has to step up and promote new

media sources to increase competition. This is a difficult task, but how can we as individuals or even a group contribute? We need to do more than just prevent the consolidation and commercialization of media, but we don't want to just add to the jumble of noise that already clogs our media. Is there a balance or a specific way we can go about it?

Research Report: Marketplace of Ideas

2011-01-31T21:02:00.001-06:00

Research Report: Marketplace of Ideas

The main topic in this article is the concept of the “marketplace of ideas.” This line of thought was first written about by John Milton who argued that the truth would always emerge through the free discussion and argument of ideas. This concept was published in the book Areopagitica that was written as a plea for press freedom. His logic was that if media markets were left ungoverned people would be able to discover what was the generally accepted truth. The article continues to explain how other philosophers’ piggybacked on Milton’s idea and ultimately it was widely accepted that people would be able to find the truth and decipher the messages of the media.

The authors’, Robert Schmuhl and Robert Picard, connect the “marketplace of ideas” concept to our oversaturated modern media outlets. They argue that the idea may not hold true because there is the assumption that everyone can objectively evaluate the messages and find the truth. The authors’ also call into question the factual basis of all our news sources, saying that maybe not all that is presented as fact is actually based on evidence. The search for the “truth” is further called into question by the rise of the Internet. The argument is made that anyone with a computer can create a site and provide information, many of these without any credibility. This creates so much information it becomes hard to sift through all of it and find the truth. A combination of these factors cloud the “marketplace of ideas” and call into question its basis.

The article was written in 2005 and was published in the book, The Press. This book is a compilation of articles and was published by Oxford University. It seems targeted towards a more sophisticated audience who want to expand their knowledge on the American media. The book received a positive review from the Midwest Book Review, which gave it five out of five stars. They called The Press “an impressively informative body of work that no journalism studies collection should be without.”

Robert Schmuhl, one of the article’s authors, is currently a professor of American communication and contemporary affairs at the University of Notre Dame. This year he was voted best teacher on campus by the students. Schmuhl has written 11 books and has contributed columns to some major national newspapers. The other author, Robert Picard, is one the world’s leading experts on media economics. He received his PhD from the University of Missouri and has written 25 books in the media economics field. Another person mentioned in the article as an expert in the field is Ben Bagdikian, the former dean of the Graduate School of Journalism at the University of California-Berkeley. He has written a critically acclaimed book called The Media Monopoly, which is in its sixth edition and covers the topic of media concentration. Every edition is updated taking into account the conglomeration of media corporations because recently most of the media power is concentrated in the hands of five companies.

Me and the Media (I mean, The Media and I)

2011-01-30T14:15:00.004-06:00

Hey all,
I'm Robbie. I'm the guy with all the dogs, remember? Don't worry about my last name, Wuetrich (try to guess that pronunciation). I'm a junior here at the university, looking to get into the journalism program to become something of a sports reporter/journalist. This was a recent revelation, as I was the only of my pals here at the UW who was 'undeclared' going into last fall. I've never really had a direct passion for any certain career, and the multitude of majors here was overwhelming. And even after a few career tests I was still left undetermined. So after a little bit of soul searching, I started analyzing my rituals and habits to see if those activities displayed my interests. I saw that I was born and raised a Packers fan, and over the years during my fandom (not a word, but you get the point) I've become an Sportscenter fiend and plan my studies around game time. Finally, I came to the conclusion that I'm a sports guy, looking to become something like "The Sports Guy" (Bill Simmons), the Ray Charles at the QWERTY keyboard of sports if you will.

Going back to studies, I really believe you can't underestimate the power of the media on the average American. Personally, the strongest effect the media has had on me, is its power to pull me towards what I will call the "moral middle". The moral middle is the culmination of all of the TV shows, movies and magazines that have some sort of sentimental message that resonates in the viewer. For example, out of the hundreds of episodes I've watched of "Boy Meets World" during my childhood, my subconscious has gathered a plethora of 'rights' and 'wrongs' about the walk of life. I believe somewhere during that registry, I have instituted these morals into my daily process of what I should do and what I should not. Like most other children shows, the promotion of anti-drug, celibate and other various PSA stances tried permeating my psyche to sway those like myself away from delinquency. But more than that, the exhibition of social interactions and relationships with family, friends and partners is what dominated the airwaves. Coupled with the hundreds of other episodes of hundreds of other shows (I'm nostalgically looking at you "Doug", "Power Rangers", and "All That"), the composition of my social, political, and emotional makeup was constructed. There's probably some psychological term for this, but for now I'll take the patent crown for this coined term.

2011-01-26T00:28:00.006-06:00

"Boy, Mediated: Effects of Entertainment Media on Adolescent Male Health" Research Report by Mollie Olsem

2011-01-25T23:54:00.002-06:00

Today’s adolescents are exposed to a large variety of media on a day to day basis, and it is becoming an increasingly influential part of their lives. As pre-teens and young adults grow they are surrounded by television, internet, movies, and music that mature as they do. Today’s media is very different from that exposed to previous generations, and various adverse side effects have been recognized. Dr. Michael Rich from the Center on Media and Child Health in teh Division of Adolescent/Young Adult Medicine at the Children's Hospital in Boston, MA, explores these side effects and what is causing them in his article “Boy, Mediated; Effects of Entertainment Media on Adolescent Male,” which was published in 2003. According to Dr. Rich, the largest side effects of media on teenage boys are violence, obesity, risky sexual behavior, substance use attitudes and behavior, and body concept, dieting, and eating disorders, and clinicians should be involved in helping boys in particular cope with the media overload in society.

Violence has received most of the attention as an adverse health outcome. On page 696 Dr. Rich describes a couple different professionals who looked into the violent behavior of boys and their relation to the media, including psychologists, criminal justice specialists, social workers, and doctors. They all found “significant associations between exposure to violent media and three major health-related outcomes: increases in violent thoughts, attitudes, and behaviors, higher levels of fear and anxiety, and desensitization to the pain and suffering of others” (696). The content of video games, music, and movies that is entertaining today’s young men is very violent and displays other things such as stereotypes and sexual violence.

Another cause for concern is the increased rates of obesity in the generations of boys consumed by the media. Dr. Rich explains that “the parallel relationship found between television watching and weight gain is due in part to sedentary behavior” (697). Teenagers sit and watch television or surf the internet longer than they engage in physical activity.

Risky sexual behavior has also been observed, and its origin can be found in the content of the media projected towards adolescents. A staggering 15,000 depictions of sexual situations are viewed by teens every year (698). Sexual references can also be seen in videos games in which gender roles are skewed, music with explicit lyrics and pornographic videos.

Tobacco and alcohol companies have taken advantage of the media to advertise to young adults because they are very impressionable and are still developing lifestyle habits. Thanks to television advertisements, magazine ads, and product placement in movies and television, boys are becoming more accepting and willing to try these products. Dr. Rich mentions the advertising of alcohol during sports programming reaches a great number of boys and associates athleticism to alcohol.

And finally, a distorted body image has been put into the minds of young men as they feel pressured by what they see in the media. Because of what they are shown, they feel unhappy with some part of their body because they feel they are expected to look a certain way. This has led to unhealthy dieting and eating disorders as well as hyperexercising and steroids.

In this article, Dr. Rich ties clinicians into the relationship between boys and media and explains what they can do to prevent the issues of violence, obesity, risky sexual behavior, substance abuse, and body issues brought on by media exposure. He calls on the parents and doctors of today’s youth to “understand and address the risks of media consumption” (702). Since the impacts can be detrimental to the boys’ well-being, Dr. Rich encourages clinicians to be prepared for the patient’s needs and help prevent side effects by limiting screen time and using the media to promote healthy choices.

"The Gray And The Brown: The Generational Mismatch," Research Report (Perri Lumish)

2011-01-25T22:54:00.000-06:00

In today’s day in age, issues of race and the economy are seen more predominantly in society. In Ronald Brownstein’s article, “The Gray And The Brown: The Generational Mismatch,” he assesses how growth in both the elderly favorably white population and the younger minority population is causing tensions in the economic world. With the growth in these two demographic groups comes a widening gap in generations, which demographer William Frey refers to as a “cultural gap.” The main point that Brownstein makes is that the reason that tensions arise is because the conflicting ideals that both younger and older generations posses. The older generation, which is 4/5^th white, is seemingly more selfish being that vote on tax reductions and money spent on healthcare and other services. The younger racially diverse population is more focused on the future of America; providing better education and standards of living for the children of today which will in turn benefit the nation as a whole. The younger population is more likely to vote Democratic, because their goals are to help the youth out of poverty and to seek better education. There is a sense of irony present here, because although the elderly white population seeks tax breaks and more money spent on healthcare, this would not be possible without the help of the working class. With more money given to help the poorer youth, more money would be produced which would in theory help accomplish the goals that the older generation holds. These conflicting ideals account for widening cultural generation gap.

Ronald Brownstein is a well-known columnist from New York City who graduated from SUNY Binghamton. Moreover, he is the political director for Atlantic Media Company, a company who publishes the National Journal. Along with writing articles for journals, he has written several books including The Power and The Glitter: The Hollywood-Washington Connection. His works have also been featured in more well known publications such as The New York times. He is a very influential writer in the media because of his vast coverage on political issues.

This article was published in National Journal on July 24^th, 2010. National Journal is a journal that focuses primarily on political trends and issues in society. He has had high success in covering presidential campaigns, and has had profound success in general as well. In 1997, he was named by National Journal as one of the "25 most influential journalists in Washington. This article was published particularly in this journal because it deals with the political trends among generations. In his article he discusses how the older generation is more inclined towards voting Republican while the younger more racially diverse population is more inclined to vote Democratic.

Intro!

2011-01-25T21:49:00.005-06:00

Whaddup kids, my name is Mollie Olsem and I'm a freshman from the great city of Chicago. I was really excited to get into this class at the last minute because the material is exactly what I want to learn about. I'm terrible at math and science goes in one ear and out the other, but I love to write and spend a lot time tuned in to the media, so this is perfect. When I graduate I want to be a writer for a TV show or maybe a journalist, so I'm thinking of majoring in English, Com Arts, or Journalism (or a combination of two of the three).

The most influencial part of the media for me is television and internet. I spend way too much time online; it's where I get all of my information. With everything going on today, I can't imagine life without the internet. It connects everyone around the world and has a seemingly unlimited list of content. Almost every product, television channel, company, etc. has a corrosponding website that connects them to the public. It's just another example of the amazing connectivity of the internet.

I'm really looking forward to this class and learning more about mass media!

Introduction

2011-01-25T17:46:00.005-06:00

Hey everyone, my name is Hannah Emily Babchak. I am a freshman and currently undecided as to what my major is. I am interested in a wide variety of subjects, and I am thinking about pursuing a double major in history and political science, though I am obviously open to a career in journalism as well, otherwise I probably wouldn't be in this class.

Anyway, I live in Witte Hall, A tower, and met my best friends there. I am super organized when it comes to school work (though I am a terrible procrastinator), but my room is super messy (dirty clothes mixed with clean on the floor, dirty dishes taking over my room, stacks of books and papers all over the place, ect... You get the point)! My interests include reading, working out or playing just about any sport, writing, singing, sleeping in until noon, drinking coffee, swimming, playing some video games, and hanging out with my friends and watching some of our favorite TV shows.

I grew up with my parents and siblings in a small town called Johnsburg, IL. I have an older brother, Phil, who is 30, and a sister, Sarah, who is 32. Being 18, I was obviously the 'oops' baby. The two little girls in one of my pictures are my nieces: Addison, who is 3 1/2, and Alivia, who is 1 1/2. They are the reason I chose to go to Madison over a school farther away from home (they're only an hour away from here) and they mean more than the world to me. The other picture is of my boyfriend and I; we have been together for over three years, and he goes to the University of Illinois.

I think media has a huge impact on the decisions I make on a day-to-day basis (this statement actually caused quite an argument between my boyfriend and I; he just about completely disagrees with me). Everything, from the clothes I wear, to the foods I choose to eat, to the choice of what I do on a Saturday night is in some way affected by the media. These decisions are shaped by advertising, Facebook status updates, news reports on the latest healthy food, and my monthly Cosmopolitan magazine, which told me this month that "purple is having a major nail moment," and that "ladlylike pumps are in" and "manly gladiators [sandals] are out". The media is so subtly pervasive in ways that most of us probably don't even notice every aspect of it, and whether we realize it or not, just about every decision we make is in some way affected by it.

Introduction

2011-01-25T15:56:00.000-06:00

Hi guys. My name is Perri Lumish and I’m currently a freshman. I’m from Syosset, New York. My intended major is journalism, more specifically public relations. Music is my absolute passion, and my dream job would be promoting and doing the public relations for various bands. Aside from that, I love photography and just picked up playing guitar again.

The media affects my life in drastic ways on a day-to-day basis. Being that Wisconsin is so far away from my hometown, it’s difficult to feel a true connection to my family and friends that are still there. The media facilitates this by allowing me to communicate with the people who I care about anytime, anywhere. Even though the media helps me stay in people who are miles away, I can also utilize the media to connect with someone in the room over from me. Although it seems ridiculous, I always BBM my roommate and suitemates who are sitting right next to me. The media has become so vital in contacting my family and friends, and that is why it has affected my life in such a profound way

J201 - Section 322

Research Report- Wounded But Not Slain

Research Report: Publish, Then Filter- Meredith Lee

Research Report – Infotainment’s appeals and consequences (Mel Highbloom)

Infotainment’s Appeals and Consequences questions

Online Assignment 5

The Nature and Sources of News: Research Report (Kaitlyn Gartner)

ONLINE #5

"Chasing Fox." Research Report (Young Hsu)

Online Assignment

Online Assignment #5 - Online News Story (Mel Highbloom)

Online Assignment #5

Online Assignment #5

Rays sneak past struggling Red Sox as David Price bests Jon Lester

"Journalistic Practices and Their Problems" Blogged Research Report by Haley Hensen

Discussion Questions for "Journalistic Practices and Their Problems"

discussion questions on "The Nature and Source of News"

Online Assignment #5

Online assignment #5 Meredith Lee

Online Assignment #5-Haley Hensen

assignment #5

My Political Compass

Economic Left/Right: -2.25Social Libertarian/Authoritarian: -2.77

Online Assignment #4

Economic Left/Right: -4.50Social Libertarian/Authoritarian: -3.18

"Framing 101: How to Take Back Public Discourse," Research Report (Kaitlyn Fahey)

My political compass

Economic left/right: 1.62

Discussion Questions: Framing 101: How to take back public discourse

Online Assignment #4

Online Assignment #4: Economic Left/Right -2.62, Social Libertarian/Authoritarian: -3.33

Online Assignment #4: Political Compass

Economic Left/Right: -2.62Social Libertarian/Authoritarian: -1.79

Online Assignment #4 - Political Compass Category (Mel Highbloom)

Do you think your assigned category accurately reflects you political philosophy?

Your political compass

Economic Left/Right: -0.25Social Libertarian/Authoritarian: -2.82

Online Assignment #4

Discussion - Two Blogospheres

Political Compass

Assignment 4- Economic Left/Right: -7.00 Social Libertarian/Authoritarian: -4.92

Haley Hensen Online Assignment #4; Economic-Right: 1.25//Social-Authoritarian:2.00

Political Compass

Online assignment #4

Online Assignment 4

Economic Left/Right: -5.25Social Libertarian/Authoritarian: -5.79

Online Assignment #4: Political Compass

Research Report-In Case of Emergency: What Not to Do

Discussion Question - In Case of Emergency: What Not to Do

Discussion-World of Illusions

In Case of Emergency: What Not to Do

JLo does product placement

Online Assignment #3 - Find your VALS category (Mel Highbloom)

Online Assignment #3

Online Assignment #3

Online Assignment #3: Striver/Experiencer

"Drawing on the Past" Discussion Questions - Mollie Olsem

"From Tony the Tiger to Slime Time Live," Discussion Questions (Perri Lumish)

"Drawing from the Past," Research Report (Hannah Babchak)

Online Assignment #3

Online Assignment VALS Survey Mollie Olsem

Online Assignment #3 Perri Lumish

Online Assignment #3: VALS Survey

"From Tony the Tiger to Slime Time Live" Research Report

Striver/Experiencer

Assignment 3

assigment #3!

assignment #3

Online Assignment #3 (Young Hsu)

Online Assignment (Meredith Lee)

Online Assignment #3 [Haley Hensen]

Response to the Budget Repair Bill

Budget Repair Bill Response (Mel Highbloom)

Budget Repair Bill Reponse

budget repair bill response

Budget Repair Bill Response

What Kind of Media User Am I?

“Google and Money,” Research Report (Ben Schumacher)

Online Assignment #Numero Dos!!

Online Assignment #2

Economic Left/Right: -2.25
Social Libertarian/Authoritarian: -2.77

Economic Left/Right: -4.50
Social Libertarian/Authoritarian: -3.18

Economic Left/Right: -2.62
Social Libertarian/Authoritarian: -1.79

Economic Left/Right: -0.25
Social Libertarian/Authoritarian: -2.82

Economic Left/Right: -5.25
Social Libertarian/Authoritarian: -5.79